making our mark

1. making our mark University of Minnesota Graphic Standards

2. Why update our graphic standards? • To strengthen the U’s reputation and image • To encourage consistent use of the wordmark and logos • To provide additional resources to U communicators

3. strengthen the U’s image University of Minnesota Graphic Standards

4. Strength is in consistency • The distinctiveness of our wordmark and logos is increased by consistent use • Using an altered mark diminishes the public’s recognition of the U’s image

5. wordmark

6. Graphic Standards Pop Quiz Part 1

7. Which of the versions on the next two slides is the correct wordmark?

9. Fake initial caps of typed version are too heavy • Letterspacing is too tight

10. The wordmark is a graphic • The wordmark is a graphic, not a typestyle • Wordmark cannot be typed, altered, or incorporated into another logo/graphic • Download approved versions from Images Library

11. Minimum size and buffer space Length of the word “Minnesota” • If document is smaller than 3”x5” • 5/8 inch • If document is larger than 3”x5” • 7/8 inch “N” height

12. Prominent Placement • Must appear on all communication materials • Top or bottom third of the page • Must appear on cover or front page

13. Colors Coated• PMS 202C, CMYK (0, 27, 76, 0) • PMS 136C, CMYK (0, 100, 61, 43) Uncoated• PMS 201U, CMYK (0, 100, 63, 29) • PMS 116U, CMYK (0, 16, 100, 0) Web• 8C1919 RGB (140, 25, 25) • CCFF33 RGB (255, 204, 51)

14. logos

15. Graphic Standards Pop Quiz Part 2

16. Which of the versions on the next two slides is the correct block M?

18. Block M on the right is squished • Other distortions include not using entire footprint of the M

19. Block M • Most recognized symbol of the U • Encourage use throughout system • Doesn’t replace wordmark • Approved versions easy to download

20. Minimum size and buffer space • Buffer space: width of the center M serif • Minimum width of entire block M • If document is smaller than 3”x5”: 2/5 inch • If document is larger than 3”x5”: 1/2 inch • Cannot place anything over block M

21. Block M as a graphic element • Contact University Relations4-6868 or urelate@umn.edu

22. Wordmark/block M combo • Developed in response to requests from U communicators • Same wordmark minimum size, buffer space, and placement guidelines apply

24. Wordmark/unit combo • Template for combining a unit name and logo with the wordmark • Wordmark minimum size, buffer space, placement and color specifications apply

25. Wordmark & unit name/logo • Alternative placement of wordmark and unit name/logo when combo template cannot be used

26. Regents seal • Reserved for official matters involving the President and Board of Regents • Contact University Relations to request use • Awards, diplomas

27. Goldy Gopher • No longer customizable • Two versions • Leaning Goldy • Running Goldy

28. additional resources

29. Additional resources • Electronic Standards • Web templates • Web Depot • Printing Services, Signs and Graphics • Publication checklist • Mission statement • Equal Opportunity statement • Disability Accessibility statement • Recycled paper statement

30. At your fingertips • Images Library • All versions of the wordmark and logos • Combination, PowerPoint and newsletter templates • University Relations 612-624-6868 or urelate@umn.edu • Questions about the standards • General communications consultation

31. Thank you Laura Johnson6-3527 or lkj@umn.edu Melanie Clarke5-5579 or clar0348@umn.edu