Business Analysis Methodology MM543 (3 SCU)

Business Analysis MethodologyMM543 (3 SCU) Course Overview Andreas U Kuswara(akuswara@binus.ac.id)

Your Lecturer & Contacts • Dana Persada Mulyoto, MBA • danapm@hotmail.com • dmulyoto@tjwc.binus.ac.id • Andreas Utomo Kuswara, MM, MCom • akuswara@binus.ac.id (primary) • easkwok@hotmail.com • http://easkwok.cjb.net

Course Objective • Develop facilitating, analytical and implementation skills • Understand certain framework required to enable continuous organizational learning • Understand that execution of decisions and policies • Offer frameworks that can increase confidence when making decisions • Improve problems structuring and analysis • Improve skills in practical group decision making and facilitation processes • Promote creations and ideas of social engineering schemes in the broadest sense

Grading policy • Class Attendance - 5% • Contribution & Participation - 10% • Critical reviews every week (individual) • Midterm Test - n/a • Major Paper - 30% • Due in week 12, Individual • Weekly Presentation - 25% • Group (7 group required) • Final Examination - 30%

Main Text Book • Checkland, P.B. & Scholes, J. (1990) Soft Systems Methodology in Action. Wiley, Chichester • Flood, R. & Jackson, M. (1991) Creative Problem Solving. Total Systems Intervention. Wiley, Chichester. • Rosenhead, J. (ed.) (1989) Rational Analysis for a Problematic World. Wiley, Chichester.

Course Outline

Assignments • Will be explained by DPM • Weekly Assignment & Presentation • Major Paper • Let’s form groups of 8 persons

Exams • Mid Exam • None (good news!!!) • Individual Major paper • due on the last session • Final Exam • Will cover all session and focus more in application aspect instead of theory

Introduction to Me • Education • S1-Trisakti, Electrical Eng. • S1-BiNus, Information Technology • S2-BiNus, MSI • S2-Curtin, M. Commerce (IS) • Current Job • Product Manager, PDC • Lecturer

Ground Rules • No receiving phone calls inside the class • Set your cell phone into silent while attending class • Be active and take active participation, this is your class

Business Analysis MethodologyMM543 (3 SCU) Introduction to Soft Methodology Andreas U Kuswara(akuswara@binus.ac.id)

Readings • Rational Analysis … • Chapter 1

Hard Vs. Soft (1) • Hard problems characteristics • Can be well defined • Can assume that there is a definite solution • Can define a number of specific goals that must be accomplished • You can define what success will look like before implementing the solution • You can engineer the result • "WHAT" & "HOW" of a problem can be determined early

Hard Vs. Soft (2) • Soft problems characteristics • Have large social and political component • Are not problems but problem situations • We know that things are not working the way we want them to and we want to find out why and see if there is anything we can do about it • It is not a "problem", but an "opportunity“ • Facilitate process towards outcome

Problem formulation (Single or multiple objectives) Demand sufficient reliable data available Highly structured Assume consensus (Single decision maker approach) Avoid uncertainty Seek alternatives solution Reduced data demand (work under uncertainty) Clarify the term of conflict Facilitate planning from bottom-up Accept uncertainty OR Vs. Alternative Paradigm

The Methodologies • Total System Intervention (TSI) • Viable System Diagnosis (VSD) • Strategic Options Development & Analysis (SODA) • Soft Systems Methodology (SSM) • More in this class • More is out there

Total System Intervention (TSI) • TSI is a process in which a cross section of the total system of an organization is gathered to identify issues it is facing • Based on Critical Systems Thinking approach

Viable System Diagnosis (VSD) • Proposed by Prof Staffor Beer (founder of Management Cybernetics) • Based on VSM (Viable System Model) that consists of 5 functional elements (System 1 – 5)

Strategic Options Development & Analysis (SODA) • Designed for Complex problems • As a tools for consultants in helping a group of clients in defining problems & workout possible solutions • The objective is to arrive at consensus & commitment to actionrather than compromise • SODA is subjective by nature & draws from wisdom/experiences of team members

Soft Systems Methodology (SSM) • Developed by Peter Checkland for dealing with soft problems • Hard system methodologies (mostly OR) were inadequate to deal with extremely complex problems (had large social component) • 1960’s he turned to the University of Lancaster (UK) to research this area • SSM was first published in 1981

Business Analysis Methodology MM543 (3 SCU)