Running A Ballot Campaign

1. Running A Ballot Campaign HCAC Legislative Session Kickoff December 5, 2009 Ellen Brilliant

2. General Phases of a Ballot Campaign Phase I Viability Research and Key Relationship Development Phase II Infrastructure Issue Committee, Coalition & the Measure Phase IIIOn the Ground Signature Gathering & Petition Collection Phase IVIn the Streets Money, Message, Field

3. Phase I: Viability Research & Key Relationship Development • Ask: Is this the only way to do this? • Define your “win” vision • Determine general public awareness & appetite • Evaluate fund raising potential & devise strategy • Meet with allies, potential partners, elected officials

4. Phase I: Viability Research & Key Relationship Development • Amendment (State Constitution): Referendum (referred by GA)  e.g “Amdt P” Initiative (initiated by people)  e.g “Amdt 60” • Proposition (Colorado Revised Statute): Referendum (referred by GA)  e.g “Prop AA” Initiative (initiated by people)  e.g “Prop 101”

5. Phase II: Infrastructure Issue Committee, Coalition, and the Measure • Meet with lawyer • File as an Issue Committee • Review SOS requirements and deadlines • Establish Coalition • Executive Committee • Steering Committee • SubCmte (money, message, field) • Staff

6. Phase II: Infrastructure Issue Committee, Coalition, and the Measure Citizen Initiated Process • Step 1: Legislative Council Submission and Review • Step 2: SOS and Title Setting Board • Step 3: Petition Format

7. Phase III: On the Ground Signature Gathering and Petition Collection • 76,000 • Paid vs. Volunteers c) HB 09-1326

8. Phase IV: In the Streets Money, Message, Field

9. Phase IV: In the Streets Money, Message, Field

10. Phase IV: In the Streets Money, Message, Field

11. Resources Colorado General Assembly Ballot Issues http://www.colorado.gov/cs/Satellite/CGA-LegislativeCouncil/CLC/1200536134742 Colorado Secretary of State Elections Division http://www.sos.state.co.us/pubs/elections/main.htm