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Running a Successful Transit Campaign

Running a Successful Transit Campaign. Neha Bhatt Deputy Policy Director . Center for Transportation Excellence Webinar Series February 21 st , 2012. Campaigns are expensive. They must have a clear focus. Specific goal Time-limited Victory is clear. SMART campaign goal. S pecific.

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Running a Successful Transit Campaign

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  1. Running a Successful Transit Campaign Neha Bhatt Deputy Policy Director Center for Transportation Excellence Webinar Series February 21st, 2012

  2. Campaigns are expensive. They must have a clear focus. • Specific goal • Time-limited • Victory is clear

  3. SMARTcampaign goal

  4. Specific Measurable Achievable Realistic • Time-bound

  5. NotSMART: Create support for transit in Springfield County.

  6. SMART: Pass a ballot measure by December 2012 in Springfield County to increase the sales tax by$0.01 to generate $25 million per year for transit.

  7. A tax levy of 6 cents per $100 of assessed property value Proposal to increase sales and use tax by 0.4% (to a total of 1%) to be used for transit

  8. Campaign Plan Targets • Primary • Secondary • Strategies • Tactics •  • Activities

  9. Timeline and Responsibilities

  10. Campaign budget

  11. Key Questions to Consider • What is your SMART goal? • Who are your targets? • Who will do the work to win and when?

  12. Symptoms of campaigns lacking discipline • Multiple or confusing public messages • Suboptimal field operation • Over budget • Under staffed • Invisible • Unsuccessful • Not nimble

  13. Neha Bhatt Deputy Policy Director eortiz@smartgrowthamerica.org (202) 251-9584 Twitter: @nehasbhatt

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