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Political Coordinator Training. TAR Leadership Conference Embassy Suites Hotel ~ Franklin, TN December 7, 2004. Why is the Political Coordinator Program Important?. Less than 500 who helped capitalize the campaign: Financial contributors Volunteers of time & talent
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Political Coordinator Training • TAR Leadership Conference • Embassy Suites Hotel ~ Franklin, TN • December 7, 2004
Why is the Political Coordinator Program Important? Less than 500 who helped capitalize the campaign: Financial contributors Volunteers of time & talent Those who got others to contribute Those who got others to volunteer 52% voted for the right candidate (10,000 constituents) 48% voted for the wrong candidate 38% are registered, but don’t vote 25% aren’t registered 26% can’t vote for a legal reason Avg. State House District = 57,000 Constituents
Why is the Political Coordinator Program Important? All things being equal, politicians will go with the flow. Our job is to create the flow.
The Legislative Process Valerie Yancey Executive Assistant to the Senate Majority Leader J. A. Bucy Executive Assistant to the House Majority Leader
The Role & Responsibilities of Political Coordinators Rob Broome TAR Director of Governmental Affairs
Political Coordinator Program Structure • One Political Coordinator for each of the 33 state Senators • One Political Coordinator for each of the 99 state Representatives • Contact Team: At least one additional REALTOR® • Oversight by Grassroots Subcommittee
Standards of Performance • Register with VoterVOICE® and respond to Calls to Action • Provide updates to TAR staff regarding contact with your legislator • Assist in presentation of RPAC contributions • Attend REALTORS® Day on the Hill & Legislative Reception • Assemble and communicate with Contact Team
Your Contact Team • At least one additional REALTOR® • Cross-section the industry: Residential, Commercial, Property Management, etc. • At least one Contact Team meeting per legislative session
How to Effectively Communicate with Lawmakers The Honorable Ron Ramsey Senate Majority Leader The Honorable Roy Herron Senate Democratic Floor Leader The Honorable Jere Hargrove House Commerce Committee Chairman The Honorable Tré Hargett House Republican Leader
Meeting with Your Legislator: Do’s and Don’ts • Make an appointment & be on time • Be prepared • Introduce yourself • Get to the point • Localize the issue • Acknowledge the opposition • Hand out a position paper • Close the deal • Get a name & follow up promptly • Contact TAR staff
Meeting with Your Legislator: Do’s and Don’ts • Don’t deliver a campaign contribution • Don’t embellish, overstate, or make ultimatums • If you don’t know the answer, don’t guess
Other Grassroots Activities • “Meet and Greet” event at your home or office • Host a campaign fundraiser • Make a personal campaign contribution • Volunteer with the campaign • Form a REALTOR® Advisory Group • Attend in-district meetings • Volunteer with organizations in which your legislator is involved • Send a birthday card
Advancing the REALTORS® Agenda with RPAC Lee Ann Williams-Maley MAAR Director of Public Affairs
Presenting RPAC Contributions • Must be done in person; no mailing of checks • Involve other REALTORS® • Public vs. Private • Deliver within 15 days of issuance, if possible • No contributions within 10 days of elections • Do not link to specific past or future vote
Success Stories andBest Practices Kay Crawford Colene Dooley Jason Farmer
For more information, please contact:Rob BroomeDirector of Governmental AffairsTennessee Association of REALTORS®P. O. Box 121149Nashville, TN 37212-1149(615) 321-0515, ext. 21rbroome@tarnet.com