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Screen What’s changed in the past 12 months?. Smart TVs – ownership. 5%. 11%. TeleScope. YouGov. 6 %. 12%. Ofcom. DMR MediaBug. Source: YouGov Smart TV Tracker Q4 2012 / Ofcom Technology Tracker Wave 3 2012 / TV Licensing Authority TeleScope , March 2013 /
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Smart TVs – ownership 5% 11% TeleScope YouGov 6% 12% Ofcom DMR MediaBug Source: YouGov Smart TV Tracker Q4 2012 / Ofcom Technology Tracker Wave 3 2012 / TV Licensing Authority TeleScope, March 2013 / Decipher Media Research MediaBug Wave 1 2012
Smart TVs – connection rates Want to connect? Upgrade to a newer model! Source: YouGov Smart TV Tracker Q4 2012 / Decipher Media Research MediaBug Wave 1 2012 - www.decipher.co.uk/mediabug
TV – screen size evolution Source: Gfk sales estimates
Tablet ownership 16% UK population own a tablet Source: Ofcom Technology Tracker
How we’re watching catch up TV 29% UK adults used online catch-up TV services in 2012 Source: MediaTel/YouGov Connected TV Tracker, Q3 2012 / TeleScope report, TV Licensing Authority, March 2013
Catch up TV Source: Nielsen//NetRatings , January 2013 / BBC iStats, January 2013 / 4OD, July 2012 / ITV ,September 2012 / Channel 5, January 2013
Source: Decipher Media Research MediaBug Wave 1 2012 - www.decipher.co.uk/mediabug
Second screen apps Control Content Content interaction apps e.g. voting apps, Shazam Remote control apps e.g. Virgin and Sky tablet apps In front of TV Remote consumption apps e.g. iPlayer Remote management apps e.g. Virgin apps Place shifted Source: Decipher, December 2012
Thank you connectedconsumer.mediatel.co.uk @mediatelcc Connected Consumer