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Self Counsel Press Q1 Opportunities

Self Counsel Press Q1 Opportunities. Fall 2013. January. Wave 2 of Back to School Elder Care All can be placed in counter displays After back to School Study Smarter Not Harder $21.95 Elder Care – Alzheimer Awareness Month in Canada Protect Your Elderly Parents $23.95

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Self Counsel Press Q1 Opportunities

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  1. Self Counsel PressQ1 Opportunities Fall 2013

  2. January • Wave 2 of Back to School • Elder Care • All can be placed in counter displays After back to School • Study Smarter Not Harder $21.95 Elder Care – Alzheimer Awareness Month in Canada • Protect Your Elderly Parents $23.95 • Caregiver’s Guide $17.95 • Supporting Parents With Alzheimer’s $19.95 • Making the Right Move $14.95

  3. January – April Promo Titles

  4. Tax Time – January - April • Tax time is a time to get your affairs in order • Divorce hits it’s it peak in Q1 • Titles can be pre-packed in counter units or clip strips • Key topics (complete list follows) • Wills • Estate Planning • Personal Finance / Tax Planning • Divorce

  5. WillsThe Market Size • A recent survey of Canadian adults revealed that more than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64). • The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will. • Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.

  6. Our Traffic Drivers • Local and national publicity outreach with major dailies and weeklies, legal journals, trade publications, legal blogs/websites and associations. • Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV. • Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross-promotional opportunities • Outreach tocustomeronline communities – audience engagement

  7. Merchandising • Clip Strips available for Wills Kits both CD and paper forms • Counter / shelf units available for all promo titles • Floor Display available for larger format titles

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