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SEAPLANE NETWORKING EVENT IN BREMERHAVEN 3 rd-4th OF MARCH 2005

SEAPLANE NETWORKING EVENT IN BREMERHAVEN 3 rd-4th OF MARCH 2005. ”RICA HOTEL SEILET”, MOLDE Mr Atle Reinsberg County Council Møre & Romsdal, Department of transport, Norway. FACTS MOLDE. Population: Molde region: 68 000 Molde city/municipality: 24 000.

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SEAPLANE NETWORKING EVENT IN BREMERHAVEN 3 rd-4th OF MARCH 2005

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  1. SEAPLANENETWORKING EVENT IN BREMERHAVEN 3 rd-4th OF MARCH 2005 ”RICA HOTEL SEILET”, MOLDE Mr Atle Reinsberg County Council Møre & Romsdal, Department of transport, Norway

  2. FACTS MOLDE Population: • Molde region: 68 000 • Molde city/municipality: 24 000. - Located in the geographical centre of Møre & Romsdal - Easy access. Airport 10 – 15 minutes from city centre. 5 daily routes direct from Oslo, 2 daily routes direct from Bergen and Trondheim Main tourist attractions: • The scenery. Main scenic county attractions in short distance from Molde • Culture • Outdoor activities

  3. MOLDE WHERE IN NORWAY

  4. IDEA – WHY A NEW HOTEL • Tradition for tourism • Well established image (Molde town of roses and jazz. Scenic) • Stagnation 1970 – 1980. Drop in hotel guests. Need for revitalize • Interest from local investors • Interest from Molde municipality authorities (a new consert hall was on the ”wanted” list) • New destination company established • Idea of a spectacular hotel (Congress marked more demanding- enough hotels. Events needed. The hotel itself as a key part of the visit) • The hotel has to be run by a well established operator

  5. RICA SEILET HOTEL PLANNING - IMPLEMENTING • First scetches February 2000 • Decision for ”go” February 2001 • Construction starts August 2001 • Hotel opened October 11.th – 2002 • Disputed project locally and nationally (the architecture) • Massive marketing (ex 14 reportings on national television) • Negative publicity positive for marketing • Conference capacity fully booked for 2003 before opening Arcitecture: • Formed like a boat sail – idea from hotel in Dubai • Glass all over. Hotel mirror itself with shifting weather conditions • Hotel partly build into the sea • A landmark

  6. RICA SEILET HOTEL- CAPACITY Hotel part : • 15 floors • 169 rooms • 2 bars • 1 restaurant • Fitness Congress- concert hall/cultural house part: 800 persons in plenary • 550 persons in banquet • 10 group rooms • flexible interior • Bjørnsonshuset - concert hall/cultural house

  7. RICA SEILET HOTELFINANCING - OPERATION • Primarily locally based private investors and ownership • Contribution from Molde municipality authorities (guarantor for loan of 15 mill NOK for the concert hall/cultural house) • Total cost 240 mill NOK (29 mill Eur) • Hotel part 180 mill NOK (22 mill Eur) • Congress and concert hall/cultural house 60 mill NOK (7 mill Eur) • Operated by Rica Hotels - 51 hotels in Norway and Sweden • Concert hall/culture house is 50 % of the time reservated for public use

  8. HOTELS IN MOLDE – NIGHT STOPS

  9. HOTEL COMPARISON NIGHT STOPS

  10. BJØRNSONSHUSET CONCERT HALL- CULTURAL HOUSE • 2OO3: 68 cultural arrangements • 2004: 134 cultural arrangement. 42000 guests Arrangement capacity by 75 % booked • 2005: 51 cultural arrangemens booked by January (Concerts, theater, other cultural arrangements) • Guests from Molde, Møre & Romsdal, also other counties • An increasing number of guests stay overnight. Hotel sells package including hotel staying

  11. ECONOMIC EFFECTS • No studies done. Estimations: 1 congress guest: Total turnover 3000 NOK (360 Eur) a day. 1 business/leisure guest: Total turnover 1500 - 2000 NOK (180 - 240 Eur) a day (accomandation,food/drinking, congress, events, shopping, transport) • Annual raise of 40000 night stays: A total turnover growth of 78 – 92 mill NOK (9,4 – 11 mill Eur). Caused by Rica Seilet in particular and the renovated Alexandra Hotel. • New jobs: 60 man-labour year at Rica Seilet. Estimated raise in public tax income of 4 –5 mill NOK (0,5 - 0,6 mill Eur). Additional new jobs and tax income not included • 1/3 of the hotel staff estimated to be new inhabitants )

  12. RICA SEILET HOTEL - STATUS • Most daily congresses 50-100 guests. Also bigger congresses. Cooperates with other hotels. Big conference planned in 2006 • Load factor Rica Seilet 2004: 56%. (Hotels in Molde 50%. Hotels in M & R 48%) • Investors objective fullfilled so far: Double congress night stops • Molde got a new concert hall/cultural house • Molde got more attractive

  13. RICA SEILET HOTELEFFECTS MOLDE AIRPORT • Domestic passengers : 2001:281 000 2002:272 000 2003:291 000 2004:313 000 • No exact information how many passengers that are hotel guests. Estimations: Airport bus: Annual raise 5000 passengers. Mostly hotel guests Taxi: Estimated 2500 passengers. Business partnes/car rental: 2500 Estimated annual passengers raise due by hotels: 10000

  14. MAIN CONTRIBUTORS • Mr Kjell Kosberg: Architect • Mr Erik Berg: Local investor • Mr Geir Fjellsjø: Sales manager Rica Seilet Hotel • Mrs Irene Wisløf: Booking manager Rica Seilet Hote • Public statistics www.statistikknett.com • Web:www.visitmolde.com

  15. IDYLLIC

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