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After investing time and effort organizing your networking event, you want to be able to reach your event’s potential. Using an SMS marketing tool can enhance your efforts to maximize attendance, engagement, and organization. For more information visit<br>https://smscampaign.co.uk/sms-benefits-business-event/ <br>
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The Benefits Of SMS Campaign For Your Business Networking Event After investing time and effort organising your networking event, you want to be able to reach your event’s potential. Using an SMS marketing tool can enhance your efforts to maximise attendance, engagement, and organisation. Here at SMS Campaign, we’ve recently been working with The Business Networking Show and The Somerset Business Show. We’ve demonstrated how using an SMS tool can maximise the results of your business networking event.
One of the big benefits of using SMS as a part of your event is that it provides a fast, clear, and cheap way of promoting an event. In a technological world, you can’t rely on older methods like flyers and posters. They might have some benefit, but it is through technology that most engagement and promotions are submitted. Using an SMS marketing tool, you can send bulk text messages to groups of people. And even the simplest, shortest message has a strong impact. In a recent campaign, we ran for the above shows, 93% of messages we sent were opened and read.
Maximise your attendance at Your Next networking event Following the last point, using SMS as part of your event planning will help you maximise attendance. This is partly because of the promotional work you can do with SMS. And, because of the high likelihood that the message will be read. But SMS has another key benefit compared to other forms of communication. Because of its brevity and speed, it can be used with urgency. People have access to their mobiles nearly 24/7. And unlike emails or apps, texts are always on and available.
For example, here’s one message we sent for the Somerset Business Show. “It’s www.TheSomersetBusinessShow.co.uk TOMORROW. Get ready for a jam-packed day. The show starts at 10 am, bring lots of cards! See you there.” You could, of course, customise the message however you would like. We chose to highlight the urgency of the show being the next day, and the time it began. We also included a link for further information, which many people chose to follow and engage with. However, messages could include the time and venue, or brief directions, or even a link to a map. The great thing about SMS messages is the fact they can be customised and personalised.
There are many other benefits to using SMS marketing as a part of your event. Another great use is to schedule messages for delegates to receive after the event, thanking them for attending. You can provide a link to a survey, letting you have valuable feedback to use for your next event. Additionally, you can even use SMS marketing tools to organise your staff or volunteers. As a readily-available, instant form of communication, it’s a great way to keep your colleagues updated as things happen. Or even schedule or send messages requesting status reports.
CONTACT US https://smscampaign.co.uk/sms-benefits-business-event/