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Explore the different types of organizational structures and visual organization methods used to categorize and arrange information. Learn about hierarchical structures, database-oriented structures, hypertext, controlled vocabulary, classification schemes, and visual organization techniques such as proximity, alignment, contrast, and consistency.
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Exact Schemes • Divides information into mutually exclusive groups • Category • Time • Location • Alphabet • Continuum
Category Pertains to organization of good or services • Retail site often used this scheme • Different models, types, or questions • Enforced by color
Time Organize events which happened over fixed duration • Calendar • Timeline
Location Categorize and compare information which comes from different locales or sources • Multinational sites • Medical sites
Alphabet • Dictionaries • Phone books • yahoo.com • When all else fails
Continuum Organizes items by magnitude from small to large • Least expensive to most expensive • Ranking of preference • Order of importants
Ambiguous Schemes • Divide information into categories which defy exact definition • Difficult to design and maintain • Difficult to use
Ambiguous Schemes • Mired in language ambiguity Example: hit • To strike • To touch • Reach one’s goals • A success (top 40’s) • Baseball
Ambiguous Schemes • More useful • More powerful • Allows for concept of “fuzzy”
Ambiguous Schemes • Topical • Task-oriented • Audience specific • Metaphor driven • Hybrid schemes
Topical Organizational method orders items by subject • Library of Congress • Table of Contents • Academic course listings
Task-oriented Organizational scheme into collection of: • Functions • Services • Tasks
Audience specific Useful when there are two or more audience types Bank has links for: • Individuals • Small Business • Corporations
Metaphor driven • Use a metaphor to organize content • Inherents advantages/problems of metaphors
Hybrid schemes • Combine multiple organizational schemes • Need clear separations or usability will suffer
Organizational Structures • Defines relationships among groups created by organizational scheme • Crucial to design • Important in web site design
Organizational Structures • Hierarchy • Database oriented • Hypertext • Form basis for web site navigation
Organizational StructuresHierarchy • Structure according to rank or level Examples: • Family tree • Corporate structure • Books
Organizational StructuresHierarchy Advantages: • Familiar • Successively refined detail Disadvantages: • True hierarchy requires backtracking
Organizational StructuresDatabase • Relational Database • Bottom-up approach • Searchable • Data-modeling can be time consuming
Organizational StructuresHypertext • Non-linear way of structuring information • Connected hierarchically, non-hierarchically or both. • Flexible • Can be very confusing • Where am I
Controlled Vocabulary • Web sites are collections of interconnected systems with complex dependencies • Meta-Data: data about data • Describes an organization across multiple terms
Controlled Vocabulary Controlled Vocabulary: predetermined vocabulary of preferred terms that describes a particular domain Simplest: list of equivalent terms Complex: Thesaurus
Synonym Ring Connected set of words which are defined as equivalent for purposes of retrieval
Authority File List of preferred terms Acceptable values Example: • Postal codes • Common misspellings
Classification Schemes • Hierarchical arrangements of preferred terms • Also called a taxonomy
Thesaurus Book of: • Synonyms • Variant terms • Related terms • Opposite terms
Card Sorting • Method of created a controlled vocabulary • Creates sets of objects and verbs • Quick and cheap • Draws out users organize topics
Card Sorting Differing types: • Open/Closes • Phrasing • Granularity • Heterogeneity • Cross-listing
Visual Organization • Proximity • Alignment • Contrast • Consistency
Visual Organization • Appearance Matters • Enforces content organization • Aids navigation • Influenced by human perception • Related to Page Design
Proximity • Items close together are perceived as related • Group related items together • Separate unrelated items
Alignment • Takes advantage of continuity to make objects appeared grouped • Virtual lines • Text alignment
Contrast • Draws attention to items on page • Page with little contrast if hard to read
Consistency • High degree of uniformity in layout • Consistency directly related to usability • Consistent site are much easier to navigate
Page Design • Related to visual organization • Provides balance between content organization and visual layout • Increases usability
Wireframe • Blueprint for site page • Describes content and information architecture • Created for site’s most important pages • Not replacement for real visual design