North American Traffic Working Group (NATWG)

1. North American Traffic Working Group (NATWG) Welcome to the Post -Consumer Electronics Show (CES) WEBINAR! January 12, 2010 The Intelligent Transportation Society of America

2. WEBINAR AGENDA • Introduction 2:00 –2:10pm EDT,   • Welcome, Chair: Len Konecny, Vice President ClearChannel • Purpose of meeting - Brief NATWG Overview and Outreach Effort • Anti-Trust Guidelines – Steven Bayless, ITS America • Traffic Data Quality Presentation 2:10 - 2:45pm EDT • “Harmonizing Traffic Data Quality Benchmarks” • J.D. Margulici, California Center for Innovative Transportation; Matt Lindsay, NAVTEQ; Chris Scofield, Inrix;Shawn Turner, Texas Transportation Institute  • Q&A and NATWG Work Plan for 2010 2:45– 3:00pm EDT • Len Konecny, and Dave McNamara (Vice Chair), Autotechinsider LLC 

3. North American Traffic Working Group NATWG’s mission is to collaboratively define, accept and advocate for the unique needsof North America with a coordinated, proactive market driven implementation of traffic and travel information services and products by both influencing international standards efforts and coordinating the development of non‐competitive commercial agreements.

4. NATWG Products/Outcomes Influencing TISA* and other international bodies to ensure requirements of North America are recognized in current and future international standards. Collaborating with travel related content and service providers, broadcasters, equipment and device manufacturers, to drive consumer focused solutions. Educating and reaching out to TISA and other international bodies about the work of this group, for example through ITS America.･ Establishing a process to review and interpret the application of international standards and frameworks and ultimately to define recommendations and requirements. Developing data quality methodologies and metrics. *Traveler Information Services Association, European standards / coordination body

5. NATWG Projects Ongoing Projects Standard Benchmarking Method to Evaluate Quality of Traffic Information Estimates Permission for Traffic Information Service Providers to use the trademarked AMBER ALERT icon. Past Projects Letters to the Federal Highway Administration on potential impact of regulation requiring states ensure minimum coverage of real time traffic services Acceptance of several North American Alert-C Codes by TISA

6. Who Is NATWG? Members of NATWG include: Car makers BMW and Mercedes, Map makers NAVTEQ and TeleAtlas, Traffic information service provider INRIX Media Firms Clear Channel Communications and Sirius-XM radio, Technology Developers IBiquity and Visteon, and Research Organizations such as Southwest Research Institute (SWRI) and California Center for Innovative Transportation (CCIT), Texas Transportation Institute, and University of Virginia. …among others We are inviting new members and are looking for the CE industry - PND manufacturers, platform developers and communications service providers to participate/join

7. ITS America and Smart Solutions Other ITS America offerings: Connecting you with colleagues in networks that matter (Networking: Forums, councils, committees, conferences, annual meeting, workshops) Keeping you informed about what is happening in the ITS field (Newsletters, Technology News, Government Affairs update) Giving you a voice to influence and inform ITS policies and practices. (Congressional Roundtable, Washington Representatives Council, Federal and State Government programs)

8. Join NATWG and ITS America Why ITS America: Support you in getting your job done better (Knowledge sharing/transfer: Knowledge center) Get you business (Business Development: discounted exhibiting & advertising, networking, marketing) Assist you in training and developing your staff across a number of sectors and disciplines (Professional Development: Forums, workshops, annual meeting, seminars) Help you make a safer, more livable and sustainable world (Marketing, Advocacy and Results - highlighting understanding of transportations’ critical role in our future)

9. Join NATWG ! Looking forward to working with you… Len Konecny, NATWG Chair, Clear Channel Communications Dave McNamara, NATWG Vice Chair, MTS Kevin Loftus, NATWG Outreach Chair, Clear Channel Rod MacKenzie, Vice President and CTO, ITS America Steven Bayless, Director, Telecom and Telematics, ITS America To Join, go to www.itsa.org/natwg.html or email: sbayless@itsa.org

10. The Intelligent Transportation Society of America • Who is ITS America: • Trade association representing almost 500 public and private sector organizations involved in all aspects of ITS research, planning, development, and deployment • Headquartered in Washington, DC with 24 regional and state chapters representing 36 states • Our Vision: Help save lives, time and money and help sustain the environment through broad deployment of interoperable ITS technologies • Our Mission: Be proactive leaders for all ITS stakeholders promoting collaboration and networking in research, development and design of ITS technologies to accelerate deployment • The North American Traffic Working Group(NATWG) is one technical community among several supported by ITS America

11. Traffic Data Quality is Important to AllOEMs, traffic data providers, and especially customers • NATWG developed a recommended benchmarking method to evaluate the quality of traffic information estimates on a roadway network, using floating cars as ground truth. • We expect this important "standard" will be used by users and providers of traffic data and to help customers evaluate traffic data services. • Join us for a Webinar Tuesday January 12, 2010, 2 p.m.-3 p.m. EDT. The Webinar will be: • an overview of NATWG • a discussion of its standards activities • and a presentation of the Traffic Data Quality testing document/process WEBINAR Tuesday January 12, 2010, 2 p.m.-3 p.m. Eastern, for details and to sign-up visit: www.itsa.org/natwgmembers.html