The use of IT in food distribution and food traceability (in Ireland)

1. The use of IT in food distribution and food traceability (in Ireland) Jonnyboy, Wheat?, July 27th 2008, CC

2. Food traceability is defined by the EU commission as: “the ability to trace and follow a food, feed, food producing animal or substance intended to be, or expected to be incorporated into a food or feed, through all stages of production, processing anddistribution”(Kelepouris, 2007; Regattieri et al., 2007).

3. With Ireland’s meat and fish exports growing at a steady rate, such systems needed to be introduced to meet the EU standards.

4. There are 3 mains technologies being used:

5. There are 3 mains technologies being used: • RFID

6. There are 3 mains technologies being used: • RFID • Retinal Imaging

7. There are 3 mains technologies being used: • RFID • Retinal Imaging • Wireless Sensors

8. RFID or Radio-frequency identification

9. RFID or Radio-frequency identification “allows automated identification of products by embedding chips with wireless antennas on objects.” (Indranil, Ngai, Teo, & Spiekermann, 2009).

10. RFID or Radio-frequency identification “allows automated identification of products by embedding chips with wireless antennas on objects.” (Indranil, Ngai, Teo, & Spiekermann, 2009). So how do they work ?

11. RFID’s comprise of 3 main parts:

12. RFID’s comprise of 3 main parts: • A chip

13. RFID’s comprise of 3 main parts: • A chip • A reader

14. RFID’s comprise of 3 main parts: • A chip • A reader  • A receiver

15. RFID’s comprise of 3 main parts: • A chip • A reader  • A receiver Siddiqui. (n.d.). RFID. Retrieved April 13, 2006, from TechSolutions: http://www2.egr.uh.edu/~mpark5/rfid.html

16. RFID’s: • Cheap to implement • Over 50 years old • being surpassed

17. RFID’s: • Cheap to implement • Over 50 years old • being surpassed... Retinal Imaging

18. Retinal Imaging: Old technology, but new to the tracing of livestock. Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

19. Retinal Imaging: Old technology, but new to the tracing of livestock. Ability to trace the animal itself rather than a device attached to the animal. Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

20. Retinal Imaging: Old technology, but new to the tracing of livestock. Ability to trace the animal itself rather than a device attached to the animal. So how does it work ? Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

21. Retinal Imaging: Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

22. Retinal Imaging: • A device reads the unique vascular patterns in the animals eye Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

23. Retinal Imaging: • A device reads the unique vascular patterns in the animals eye • This device stores the image and also logs the location where the image was taken. Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

24. Retinal Imaging: • A device reads the unique vascular patterns in the animals eye • This device stores the image and also logs the location where the image was taken. • This data is then uploaded, stored and analyzed. Retrieved March 1st 2005, from Optibrand: http://www.optibrand.com/secureid/photos.htm

25. Wireless sensors:

26. Wireless sensors: Log water temperatures  ( Vital to maintain fish supplies )

27. Wireless sensors: Log water temperatures  ( Vital to maintain fish supplies ) How the work can be explained best if broken down into 2 levels.

28. Wireless sensors: Level 1:

29. Wireless sensors: • Level 1: • Loggers • thermostat • RF transmitter • Base station ( receives transmitted data )

30. Wireless sensors: • Level 1: • Loggers • thermostat • RF transmitter • Base station ( receives transmitted data ) Level 2:

31. Wireless sensors: • Level 1: • Loggers • thermostat • RF transmitter • Base station ( receives transmitted data ) • Level 2: • GSM modem • Server 

32. Wireless sensors: • Level 1: • Loggers • thermostat • RF transmitter • Base station ( receives transmitted data ) • Level 2: • GSM modem • Server  Crowley, K., Frisby, J., Edwards, S., Murphy, S., Roantree, M., & Diamond, D. (2004). Wireless Temperature Logging Technology for the Fishing Industry. Proceedings of IEEE Sensors , 571-574.

33. Wireless sensors: This design is only in its early stages, and will improve in the future.

34. Thank You!

35. References: • Buhr, B. (2003). Traceability and Information Technology in the Meat Supply Chain: Implications for Firm Organization and Market Structure. Journal of Food Distribution Research . • Cree, L. M., & Reid, M. H. (2009). Development of the UK food samples surveillance system. Public Health , 89–94. • Crowley, K., Frisby, J., Edwards, S., Murphy, S., Roantree, M., & Diamond, D. (2004). Wireless Temperature Logging Technology for the Fishing Industry. Proceedings of IEEE Sensors , 571-574. • Golden, B., Allen, A., Taylor, M., Patterson, D., & Skuce, R. (2008). Evaluation of retinal imaging technology for the biometric identification of bovine animals in Northern Ireland. Livestock Science , 42-52. • Indranil, B., Ngai, W., Teo, S., & Spiekermann, S. (2009). Managing RFID projects in organizations. European Journal of Information Systems , 534–540. • Siddiqui. (n.d.). RFID. Retrieved April 13, 2006, from TechSolutions: http://www2.egr.uh.edu/~mpark5/rfid.html