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Creative Specification

Creative Specification. Updated October 2014. Standard Formats. Universal Creative Guidelines. The following stipulations apply to all advertising across the ad2one portfolio: Audio MUST be user-initiated with a clearly visible sound on/off button displayed.

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Creative Specification

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  1. Creative Specification Updated October 2014

  2. Standard Formats

  3. Universal Creative Guidelines The following stipulations apply to all advertising across the ad2one portfolio: • Audio MUST be user-initiated with a clearly visible sound on/off button displayed. • Video can be auto-play provided sound is user-initiated. • All creatives must have a clearly visible border. • Creative messaging must comply with individual publisher guidelines on content.

  4. Hosted Creative Guidelines Maximum file size for all ad2one hosted creatives (GIF/JPEG/SWF) is 40kb. All Flash files require a backup GIF/JPEG to be submitted as well. Maximum Flash Version supported is 10.1 Frame rate for Flash files should not exceed 24 fps. Animation length should not exceed 15 seconds with a maximum of 3 loops. No URLs should be hardcoded in the Flash file. ActionScript versions 2 or 3 are supported, please see next slide for details of clickTAG for each.

  5. Flash clickTAG Codes For Flash files built in ActionScript 2 – The following clickTAG (AS2) should be implemented on a button layer within the Flash file which allows us to securely add the redirect URL to the creative: on (release) {getURL (_level0.clickTAG, "_blank");} For Flash files built in ActionScript 3 – The following clickTAG (AS3) should be implemented on a button layer within the Flash file which allows us to securely add the redirect URL to the creative: Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {  var sURL: String;  if ((sURL = root.loaderInfo.parameters.clickTAG)) {    navigateToURL(new URLRequest(sURL), "_blank");   } })

  6. 3rd Party Hosted Guidelines Maximum initial file load size is 40kb, additional content should be polite load. Subsequent maximum file load size is 2.2MB. Maximum video download size (if applicable) is 1.2MB. Please contact your Rich Media Vendor if hosting creative through a third party for file size limits and any other technical questions. Maximum Rich Media video length is 30 seconds, videos should have clear controls for play, pause and mute. HTML5 format can be used if 3rd Party Hosted, we cannot provide support for tracking, functionality or troubleshooting with HTML5 creatives.

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