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Blog Monetization: Soup to Nuts

Blog Monetization: Soup to Nuts. Stephan Spencer, Founder & President, Netconcepts.

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Blog Monetization: Soup to Nuts

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  1. Blog Monetization: Soup to Nuts Stephan Spencer, Founder & President, Netconcepts

  2. Google AdSense • Yahoo Publisher Network • SearchFeed • Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc. Your mileage will vary. What works for some may not work for you. Monetization Options

  3. Most Common Ways to Monetize • Affiliate links • Google AdSense / Yahoo Publisher Network • Advertising / sponsorships • Text links • Banners • Donations / “Tip Jar” • Direct sales (hard products, information products)

  4. Affiliate networks like Commission Junction offer hundreds of merchants Datafeeds are best (e.g. cardoffers.com) Some of the smaller networks can provide better offers with higher payouts than CJ (e.g. CX Digital, neverblueads) Affiliate Links

  5. Turn the dial up on… traffic (through SEO & SEM) clickthrough rate on the ads ad prices number of ad units (AdSense allows 3, and 1 link unit) venues (videos, RSS feeds, emails, etc.) Content based ads and search ads What Are the Levers?

  6. Text ads good; image ads bad Which ad formats work best? Good: Leaderboard, large rectangle, wide skyscraper Bad: 468x60 banner Experiment because it varies for each site No border Match your site’s background, font color, link color Make use of the Link Unit too Don’t Make It Look Like an Ad

  7. Make the ads more relevant Use Section Targeting <!-- google_ad_section_start --> <!-- google_ad_section_end --> Ignore reader comments and navigation <!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end --> Target more expensive keywords Check bids and revise content accordingly – e.g. house painting vs. home improvement Put competitors and low CTR advertisers on your block list Dispense with Flash-based or graphics-rich approach. Content! Keywords! in URL, H1 tag, body copy, title tag, etc. Attract better ads

  8. Where are your visitors most likely to look? https://www.google.com/support/adsense/bin/static.py?page=tips.html Use a heat map clickthrough tool like CrazyEgg to see where people tend to click Definitely “above the fold” is best Wrap content around it Place near the search box, a “Submit” button, or other things that get looked at a lot Optimize Placement

  9. For when there isn’t a good paying ad to display You can choose to display your own house ads instead Google Backfill (allfeeds.com) Google AdSense Plus (googleadsenseplus.com) Public Service Ads

  10. Crank up the ads for… Lookie-loos who aren’t converting Overseas visitors who aren’t your target audience Not All Visitors Are Created Equal

  11. Up to 200 allowed Group ads by format, by keyword, by location on the page, etc. Two types URL channels Custom channels Channels

  12. Ads adjacent to images Wrapping keywords or small bits of text within google_ad_section tags What’s Going Too Far

  13. “publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google AdSense + YPN?

  14. http://ypnblog.com/blog/2007/01/03/optimizing-for-relevancy-part-i/http://ypnblog.com/blog/2007/01/03/optimizing-for-relevancy-part-i/ http://ypnblog.com/blog/2007/01/11/the-robot-ate-my-web-page…/ http://ypnblog.com/blog/2007/02/27/optimizing-for-relevancy-part-iii/ YPN Optimization

  15. It’s child’s play! If a 15 year old (now 17) cando it, why not you too? Case in point: NeopetsFanatic Passive income: ~$1000/mo.from Google AdSense Effort required: 1 hr/month Thank you, Google! Making Money While You Sleep My daughter, SEO-in-training

  16. Innsite.com Writers.net Lockergnome.com More Examples…

  17. For a 60 minute screencast on how to optimize your blog, drop me your business card or e-mail your request to seo@netconcepts.com To contact me: stephan@netconcepts.com Thank You!

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