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Bulgaria, a strong and important business for Kraft

Bulgaria, a strong and important business for Kraft. 11 May 2012. An Amazing Brand Portfolio across the globe. 12 brands with more than $1 billion in revenue 70+ brands with more than $100 million in revenue 40+ brands over 100 years old 80% revenue from #1 share positions.

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Bulgaria, a strong and important business for Kraft

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  1. Bulgaria, a strong and important business for Kraft 11 May 2012

  2. An Amazing Brand Portfolio across the globe • 12 brands with more than $1 billion in revenue • 70+ brands with more than $100 million in revenue • 40+ brands over 100 years old • 80% revenue from #1 share positions

  3. Fast Facts about Kraft worldwide Approximately $54.4 billion in revenue World’s #2 food company, #1 in North America #1 in global confectionery and biscuits Sales in 160+ countries, Operations in more than 70 countries Approximately 140,000 employees Donated more than one billion servings of food since 1997 Figures are for the combined Kraft Foods and Cadbury businesses

  4. A very strong portfolio in Bulgaria

  5. Local Organization – Locations Kraft Foods Bulgaria AD, a subsidiary of Kraft Foods Inc.: • Revenue of BGN 210 million* • Commercial unit in Sofia • Chocolate plant in Svoge • Coffee plant in Kostinbrod • Approximately 1,000 employees * Information for 2011. Svoge Kostinbrod Sofia

  6. Majority of products sourced locally Chocolate Coffee Biscuits Kostinbrod Svoge 94% Nova Brazilia, Jacobs R&G 6% Imports (Banbury,Valasske, Bremen) 0% 100% Imports (Plonsk, Viana, Opava, Lovosice) 77% Milka, Svoge, Suchard 23% Imports (Loerrach, Kaunas, Poznan, Bludenz, Bern)

  7. Local Organization - Factories Svoge Chocolate Plant • 1905 – The chocolate factory established by Velizar Peev in Sofia • 1924 – The chocolate factory moved to Svoge due to better economic and environmental conditions • 1947 – Factory’s nationalization • 1993 – Kraft Jacobs Suchard acquires the chocolate factory in Svoge and starts business activity in Bulgaria • 2008 – Svoge Expansion Project • Over 30 million USD investment only in the past 2 years • Regional hub (local market, EAM, Ukraine, Romania, Greece, Canada) KostinbrodCoffee Plant • 1990 – The coffee factory “Orion” established in Sofia • 1994 – The coffee factory moved to Kostinbrod • 2001 – Kraft Foods Bulgaria acquires Nova Brasilia coffee plant in Kostinbrod • 2001-now – continuous investment, producing also for Ukraine, Romania,

  8. What do we expect from Bulgaria? • Continued macroeconomic stability • Predictability • Transparency • Change of mindset in local municipal government (win-win) Trusted partner to business Better understanding of the competitive environment we operate

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