1 / 10

The Beanery: Strengths, Weaknesses, Opportunities and Threats

The Beanery: Strengths, Weaknesses, Opportunities and Threats. Introduction: The Beanery mission. Allann Bros – The Beanery, established in 1972, set out to explore the exotic flavors in the world of coffee . Coffee is roasted by guidelines implemented by Allan Stuart, the Master Roaster.

laurie
Download Presentation

The Beanery: Strengths, Weaknesses, Opportunities and Threats

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Beanery: Strengths, Weaknesses, Opportunities and Threats

  2. Introduction: The Beanery mission Allann Bros – The Beanery, established in 1972, set out to explore the exotic flavors in the world of coffee. • Coffee is roasted by guidelines implemented by Allan Stuart, the Master Roaster. • This coffee is then transported to various other Beaneries, to give customers only the best cup of coffee. • Other products: • Bakery Items • Sandwiches • Other drinks: Exploring markets in Tea, Flavored Syrups

  3. Strengths • Location – • Only university towns, mostly within Oregon • Corvallis – 2nd street, 26th street and Circle Blvd. • Flexibility – • Hours – location, customer interest, time ,and area • Optimization of resources • Other businesses within Allann Bros.

  4. Strengths • Free internet – • Makes them at par with Dutch Bros. (lead competitor) • Food and variety of coffee and other drinks – • Coffee – decaf, organic, origin, imports • Other drinks like tea, juice, smoothies. • Cakes, cookies, pastries, and other bakery items • Food options extend to sandwiches, salads, soup etc

  5. Weaknesses • No events on calendar for shops in Corvallis • Space allocation: crowding in various locations • Prices: more costly than other coffee shops due to organic imports • Coffee plant crop subject to unpredictable climatic changes

  6. Opportunities • Expansion • Crowded shops prove there is room for growth with new franchises • Buying up surrounding real estate would allow more room for customers • More room would give a venue for musicians to hold live performances • Catering menu • Expanding the menu to include dinner entrees would be a simple means of diversification

  7. Threats • Competition: Shares territory with other coffee-specific shops • Starbucks • Dutch Brothers • Also shares territory with other big businesses • McDonalds • Burger King

  8. Threats • Can find coffee just about anywhere that serves food • Must be aware of local competition in order to know how they can separate themselves and make their business unique • Coffee business subject to rises in the price of coffee and dairy products

  9. Threats • The Beanery imports Arabica coffee bean varieties from regions around the globe • Have to deal with foreign countries that may have different government regulations, policies, and monetary regulations from the U.S. • Issues may arise if there is a lack of understanding of the host country’s foreign exchange policies • Any disruption in the process would cause the business to lose its main source of income

  10. Fín

More Related