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Multiyear Forecast: McDonald’s. Brian Gitschier Module 4. Goals. Find return on enterprise assets Calculate the enterprise profit margin Calculate the enterprise asset turnover ratio Compare these numbers to the rest of the industry Use these numbers to predict future sales, EPAT, and NEA.
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Multiyear Forecast: McDonald’s Brian Gitschier Module 4
Goals • Find return on enterprise assets • Calculate the enterprise profit margin • Calculate the enterprise asset turnover ratio • Compare these numbers to the rest of the industry • Use these numbers to predict future sales, EPAT, and NEA
Sales Growth (2009 sales = $22,744.7)
Industry Sales Growth McDonald’s Average = 6.7%
Industry EPM McDonald’s Average EPM = 21.44%
Industry EATO McDonald’s Average EATO = 1.05