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The Globalization of Business Research . John S aunders (AUDENCIA Nantes) and Veronica Wong (Sussex) EIASM 2010, Aston. Business and Management’s Improvement. Business and Management’s Improvement. Roberts Report (2003).
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The Globalization of Business Research John Saunders (AUDENCIA Nantes) and Veronica Wong (Sussex) EIASM 2010, Aston
Roberts Report (2003) “The RAE has been extremely successful in its intended function of distributing funds… and driving up standards”
Top marketing publications 1973 – 2007 by affiliation of authors (%)
Top marketing publications 1973 – 2007by affiliation of authors (%): log scale
“Out of the mouth of babes…”(Matthew 21:16, King James Bible) Question from a Groningen research student: “Why is no-one publishing in the UK anymore?”
Top marketing publications trends – by affiliation of authors (%): extension of Stremersch, S., & Verhoef, P. C. (2005)
Top marketing publications trends – by origin of authors (%)
Research questions • Is the pattern marketing’s alone? • Is Europe in the ascendance (Mangematin & Baden-Fuller, 2008) or are the English speaking people in decline? • Why are the changes occurring?
Business journals that are FT and UTD listed and highly citedAccounting:Accounting Review (AR): 1926, Journal of Accounting and Economics (JAE): 1971, Journal of Accounting Research (JAR): 1963General Management: Academy of Management Journal (AMJ): 1958, Academy of Management Review (AMR): 1976, Journal of International Business Studies (JIBS): 1970, Strategic Management Journal (SMJ): 1980Marketing:Journal of Consumer Research (JCR): 1974, Journal of Marketing (JM): 1936, Journal of, Marketing Research (JMR): 1964, Marketing Science (MarSci): 1982Finance: Journal of Finance (JF): 1946, Journal of Financial Economics (JFE): 1974, Review of Financial Studies (RFS): 1988Organization Studies and Human Resource Management: Administrative Science Quarterly (ASQ): 1956, Journal of Applied Psychology (JAP): 1917, Organization Science (OS): 1990, Organizational Behaviour and Human Decision Processes (OBHDS): 1966Operations and IT: Information Systems Research (ISR): 1990,Management Science (ManSci): 1954, MIS Quarterly (MISQ): 1977, Journal of Operations Management: 1980, Operations Research: 1952
UTD vs. RAE 4* over the RAE period The global aspirers
UTD vs. RAE 4* over the RAE period Mainstreamers
UTD vs. RAE 4* over the RAE period Big RAE players
UTD vs. RAE 4* over the RAE period Poor little suckers
Percentage of B & M top journal output by national affiliation of institution
Percentage of B & M top journal output by national of origin
Top Business Journal Authors: 1964-2008 Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001) US vs. UK: G2=30.4 (<0.001) Euro vs. UK: G2=39.5 (<0.001)
Top Business Journal Authors: 1964-2008 Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001) US vs. UK: G2=30.4 (<0.001) Euro vs. UK: G2=39.5 (<0.001)
Top Business Journal Authors: 1964-2008 Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001) US vs. UK: G2=30.4 (<0.001) Euro vs. UK: G2=39.5 (<0.001)
Top Business Journal Authors: 1964-2008 Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001) US vs. UK: G2=30.4 (<0.001) Euro vs. UK: G2=39.5 (<0.001)
Research questions • Is the pattern marketing’s alone? • No, but marketing is an extreme case that reflects some national variation across disciplines (individuals, bodies, journals, degree training) • Is Europe in the ascendance or are the English speaking people in decline? • Why are the changes occurring?
Research questions • Is the pattern marketing’s alone? • Is Europe in the ascendance or are the English speaking people in decline? • Europe is not ascending uniformly and there are others in ascendance. • National contributions are converging. • Why are the changes occurring?
Research questions • Is the pattern marketing’s alone? • Is Europe in the ascendance or are the English speaking people in decline? • Why are the changes occurring? • Successive countries adopting a set of uniform international metrics. • National policy driven: research assessment and careers. • Few leading PhD providers with a widening net for international talent.
Nevil Shute in Slide Rule (1954) “A politician or a civil servant is still to me an arrogant fool till he has proved otherwise… I have yet to find any that proved otherwise”
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Research questions • Is the pattern marketing’s alone? • Is Europe in the ascendance or are the English speaking people in decline? • Why are the changes occurring? • Collateral thoughts • Adjusting to the dominance of team research • Research is globalizing but are the best research teams mono-cultural? • Are Britain’s premier business schools becoming like the Premier League – does it matter if our national team is…?
“If you have a toss-up over a home grown player, we want the clubs to have the incentive to keep the home-grown player where at the moment you can have the argument that it’s cheaper to bring in players from outside…Philosophically, what we are doing is asking, ‘Is there more we could do to develop the English talent, which would negate the need to go abroad and look for talent? Can we do anything to make sure that the home talent is as good as it can be?’”
Richard Scudmore, the Premier League’s chief executive “If you have a toss-up over a home grown player, we want the clubs to have the incentive to keep the home-grown playerwhere at the moment you can have the argument that it’s cheaper to bring in playersfrom outside…Philosophically, what we are doing is asking, ‘Is there more we could do to develop the English talent, which would negate the need to go abroad and look for talent? Can we do anything to make sure that the home talent is as good as it can be?’”