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Everyday Sixlets Retail Overview

Everyday Sixlets Retail Overview.

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Everyday Sixlets Retail Overview

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  1. Everyday Sixlets Retail Overview This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee.

  2. Brand Overview

  3. We are selling more Sixlets® than ever with no signs of slowing down! • 14.5%CAGR 2011-2013 +14.3% +14.8% Sources: SweetWorks Financials, YTD through October 3 Confidential

  4. PR Programs, sampling programs and social media efforts are driving awareness and trial of Sixlets®. Sponsoring Family Events Across the US to Generate Awareness of Sixlets® Facebook Contests Driving Engagement with Core Consumers 4 Confidential

  5. Success of our Celebration Sixlets® are generating awareness of the entire Sixlets® brand. • Sixlets® are a huge part of the Celebration by SweetWorks® line which leverages the single color candy trend for parties, candy buffets & baking. • National PR coverage is helping to spread the Sixlets® name: • Recent features include the Today Show, Fox News, Boston Globe, NBC, Yahoo! News, ESPN and many many more! 5 Confidential

  6. Sixlets® plays in perfectly with one of the top food trends of 2013! • Percentage of adults trying to cut down or avoid Gluten reaches new high in 2013 per recent NPD study. • Not just for consumers who are Gluten intolerant  the majority who are choosing Gluten Free foods are doing so to simply eat healthier. • Sixlets® always has been a great Gluten Free chocolaty treat! 29% 2012 2010 2011 28% • Almost 30%of Adults Avoiding Gluten 27% 26% % of Adults “trying to cut back/avoid Gluten” in diet 25% 24% Source: NPD Dieting Monitor, March 2013 6 Confidential

  7. Partnering with Gluten-Free media outlets is increasing awareness among a key target. • Partnership with Gluten-Free Living™ and various Gluten-Free bloggers allows us to speak directly to Gluten-Free consumer about Sixlets®. 7 Confidential

  8. At only 30 Calories per 8-Ball Tube, Sixlets® are the perfect guilt-free indulgence! Per 8-Ball Tube *Made in a facility that does not process nuts 8 Confidential

  9. Product Overview

  10. Add the fast growing Sixlets® brand to your Count Goods section. • Gluten-free • Perfect for front-end or checklane • Our #1 Classic Sixlets® Format • Sixlets® 1.75oz Pouches, 24ct • $0.56 List Price • $1.00 SRP • 44% Margin 10 Confidential

  11. Sixlets® Change Makers at multiple price-points to meet your needs. • 2 Great High Margin Items! • Gluten free • Perfect for “pick-me-up” impulse purchases • Iconic tube format consumers recognize • Sixlets® 12-Ball Tube, 72ct: • $0.07 List Price • $0.15 SRP • 53% Margin • Sixlets® 20-Ball Tube, 48ct: • $0.11 List Price • $0.25 SRP • 56% Margin 11 Confidential

  12. Sixlets® Theatre Box & Milk Carton, perfect formats for entertainment destinations. • Classic Brand in Classic Formats! • Gluten free • Great for immediate consumption • Perfect for sharing • Sixlets® Milk Carton 11.0oz, 24ct • $1.83 List Price • $2.99 SRP • 39% Margin • Sixlets® Theater Box 3.5oz ,15ct • $.74 List Price • $1.19 SRP • 38% Margin 12 Confidential

  13. Peg Bags are a great way to cash in on the fast growing Sixlets® brand. • Now in 2 Different Sizes! • Perfect for lunch boxes, candy jars, portion control snacking • Delivers on key price point for moms buying snacks • Sixlets® Peg Bag 6.0 oz 12ct: • $1.06 List Price • $1.79 SRP • 41% Margin • Sixlets® Peg Bag 4.0 oz 12ct: • $.72 List Price • $1.29 SRP • 44% Margin • NEW! 13 Confidential

  14. Sixlets® Laydown Bags are perfect for portion controlled snacking. • Available in Tubes or Pouches! • Perfect for lunch boxes and candy jars • Delivers on key price point for moms buying snacks • Sixlets® Laydown Bag 4oz 12ct: • Classic 8-Ball Tubes • $0.72 List Price • $1.19 SRP • 39% Margin • Sixlets® Laydown Bag 9oz 24ct: • 0.6oz Snack Pouches • $1.62 List Price • $2.59 SRP • 38% Margin 14 Confidential

  15. What is to Come in 2014

  16. 2014 will be another big year for Sixlets®! • Brand Re-Launch 2nd Half 2014 • 50thAnniversary in 2014! • More news to come starting February 2014! 16 Confidential

  17. Thank you! We are excited to partner with you!

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