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Presents Integrated Sponsorship Opportunities in 2001 for

Presents Integrated Sponsorship Opportunities in 2001 for. Alvin Dohr RIVALS.com (511) 349-2121. Sept 29th, 2000. Airforce.com sponsorship opportunities:. Three Month Presenting Sponsorship of RivalsHigh.com 2. One Month High School Network “Question of the Week” Sponsorship .

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Presents Integrated Sponsorship Opportunities in 2001 for

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  1. Presents Integrated Sponsorship Opportunities in 2001 for Alvin Dohr RIVALS.com (511) 349-2121 Sept 29th, 2000

  2. Airforce.com sponsorship opportunities: • Three Month Presenting Sponsorship of RivalsHigh.com • 2. One Month High School Network • “Question of the Week” Sponsorship

  3. RivalsHigh.com Sponsorship Opportunities

  4. RivalsHigh.com Portal Site-Package Details- In August 2000, Rivals.com launched a unique portal site intended to keep users in tune with the latest goings-on in the world of High School Sports and the latest features within the Rivals.com High School Network. The portal, known as RivalsHigh.com, will house links to High School Sports-related news articles and features throughout the network, while providing advertisers a great opportunity to be viewed as premier sponsors of Rivals.com’s High School Sports coverage. Portal site features will include links to the latest High School Sports news and analysis from Rivals.com experts, a weekly ‘Future Stars’ profile, the latest Rivals.com High School Football Top 25 Poll standings, a national High School Athlete of the Week profile, inside audio & video content and more. The RivalsHigh.com portal will be promoted heavily throughout the Rivals.com network via contextual links on all High School sites, daily message board posts, and rotating tiles, micro buttons and square buttons.

  5. RivalsHigh.com Portal Site -Co-Presenting Sponsorship- 1 Airforce.com will receive integrated branding placement on the RivalsHigh.com portal site header1, which will top each page of the site. -Mock-up subject to change-

  6. RivalsHigh.com Portal Site -Co-Presenting Sponsorship- A branded ADVERTISEMENT box1 will be created and placed on the portal index page, allowing Airforce.com to showcase their products and special offers to the Rivals.com audience and spark user interest. airforce.com 1 airforce.com -Mock-up subject to change-

  7. Unicast’s SUPERSTITIALTM

  8. Unicast’s SUPERSTITIALTM SUPERSTITIALS are non-banner, highly interactive online advertisements that can be any size on the screen and can be authored in most any creative format. Pre-loaded using a patent-pending "polite" delivery system that minimizes the latency problems often experienced with streaming online advertisements, SUPERSTITIALS ads play on a user-initiated break in surfing, such as a mouse click. SUPERSTITIAL ads play only once fully loaded, ensuring that every user gets a consistent and complete brand message and that each advertiser pays only for complete ad plays.

  9. Email Newsletter

  10. Email Newsletter 1 • Email Newsletter Specs • Rivals.com offers sponsorship opportunities within an email newsletter sent out to registered users on a weekly basis. • The opportunities include: • 468x60 Banner Placement1 • Presenting Sponsorship2 • 120x60 Tile Placement3 • The newsletter is sent in both HTML (pictured here) and text versions, and allows advertisers to market directly to the Rivals.com database. 2 3 -HTML Version of Email Newsletter- Subject to change

  11. One-on-One Sports - Online Audio Spots

  12. Rivals.com/One-On-One Sports Partnership-Digital Audio Programming- One-on-One Sports and Rivals.com have entered into a multi-faceted strategic alliance, which marries the content of the country's largest and most listened-to sports radio network with the distribution of Rivals.com's leading online network of sports team communities and affinity channels. As part of the agreement, the Rivals.com network will provide one-click access to live 24-hour streamed digital audio programming, as well "Sports Flash" headlines updated every 20 minutes and unique archived audio content, from every site throughout the Rivals.com network. Rivals.com can offer its advertisers fully integrated digital audio commercial inventory (:30/:60 spots), as well as unique vignettescreated around an advertiser’s specific goals, within One-on-One's online audio content.

  13. RivalsHigh.com Portal Site -Package Summary- • Package Details: • Flight: January 8th – March 31st 2001 • Sponsorship Elements • Presenting sponsorship of RivalsHigh.com portal site for a three (3) month period. • Airforce.com will receive: • Integrated logo placement within the site header logo. • Branded ADVERTISEMENT box on the index page of the portal site, allowing Airforce.com to showcase special offers/products to the Rivals.com audience, and spark user interaction. • Promotional Elements • Sponsor mention and/or logo integration on all promotional elements driving traffic to the portal site. Promotional elements include: • Tile, square button & micro button rotation throughout the Rivals.com network • (3,000,000 estimated impressions). • Placement within the Rivals.com Contests & Promotions feature page.* *May be unbranded call-out due to sponsor conflict.

  14. RivalsHigh.com Portal Site -Package Summary- • Media Elements • Targeted banner and tile rotation throughout the Rivals.com High School network. • Banner and tile rotation throughout the entire Rivals.com network of over 640 sites. • 3,250,000 guaranteed banner impressions linking to Airforce.com. • 3,500,000 guaranteed tile impressions linking to Airforce.com. • 1,000,000 guaranteed SUPERSTITIAL impressions linking to AirForce.com. • 400,000 guaranteed Email Banner/Tile impressions linking to Airforce.com. • Inclusion of :30/:60 audio spots within One-on-One Sport's online audio content. • The audio spots are accessible from each site throughout the Rivals.com network – • details TBD • Online tracking reports detailing impression and transfer progress. *May be unbranded call-out due to sponsor conflict.

  15. Package Summary - cont’d - Total Guaranteed Banner Imps: 3,250,000 Total Guaranteed Tile Imps: 3,500,000 Total Guaranteed SUPERSTITIALTM Ad Plays: 1,000,000 Total Guaranteed Email Banner/Tile Imps: 400,000 Total Guaranteed Impressions: 8,150,000 ---- Total (Net) Package Price: $ -- (Net) CPM: $

  16. “Question of the Week” Sponsorship - High School Network - March 1st – March 31st 2001

  17. High School “Question of the Week” 1 Pop-up Window 2 The Rivals.com ‘Question of the Week’ feature is posted on the front page of each of the over 640 Rivals.com team and specialty sites, and poses a new, timely question to each site-specific audience every week. Once a user votes on the question, a separate pop-up window is immediately launched, providing the updated poll results, as well as space for a sponsor to showcase their brand/products/message. The ‘Question of the Week’ feature sponsorship is broken out by sport channel, providing Airforce.com with the ability to target different segments of the Rivals.com audience based on specific goals/targets. Airforce.com will receive integrated logo placement1 on the front page ‘Question of the Week’ feature, and the brand/product placement2 within the pop-up window, throughout the High School Network for a four week flight.

  18. “Question of the Week” Sponsorship-cont’d- -Pop-up Window- With the help of Bluestreak E*banner technology, Airforce.com will be able to perform a number of unique interactive functions, such as e-mail capture and e-commerce transactions, all directly within the pop-up window ad space.

  19. Package Details • Package includes: • Flight: One Month March 1st – March 31st • Presenting sponsorship of the “Question of the Week” feature throughout the Rivals.com High School Network totaling 70 sites • Targeted banner and tile rotation through out the Rivals.com High School network. • 2,000,000 guaranteed standard banner impressions • 2,000,000 guaranteed tile impressions • Online tracking reports providing detailed impression and transfer progress

  20. Package Details, cont’d Impressions Standard Banners: 2,000,000 Tiles: 2,000,000 Total Impressions: 4,000,000 ---- Total (Net) Package Price: $ ---- Net CPM: $

  21. Addendum

  22. Unicast’s SUPERSTITIALTM Ad Specs • Size: 210 x 275 pixels, or another accepted window file size • Max File Size: 100K (Ads over 100K will not be accepted) • Accepted files: Macromedia Flash™ 3.0*, HTML*, .GIF, .JPG • Production: ****Please contact Rivals.com sales representative**** • Requirements: • All programs involving a Unicast SUPERSTITIAL will use micro buttons and square buttons as triggers for launching the ad plays. These buttons can link to the sponsor’s website (at cost) or can be internal Rivals.com marketing ads. • All programs involving Unicast SUPERSTITIAL ads must include an ROS rotation. This will avoid a campaign being over-exposed to a confined audience. *Rich media must pass testing prior to posting

  23. Unicast’s SUPERSTITIAL™ -Benefits to Advertisers- • Unicast’s “Polite” delivery system preserves the user experience by pre-loading ads when the user’s bandwidth is free. • SUPERSTITIALs are triggered to play only once they are fully loaded and only by a user action such as a mouse click • The 100K file size gives plenty of room for compelling animation, high-quality audio and rich graphics. • In-ad data collection enables the collection of e-mail addresses and other information from a target audience. • Users can print directly from the SUPERSTITIAL • SUPERSTITIAL click through and conversion rates average 20x the industry average, leading to a higher return on investment.

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