1 / 6

Market Monkeys

Market Monkeys. Round Table Group 2005 Case Opening. MS&E 271 April 19, 2006. Wai Eric Cheung Chang Yup Kim Derek Ku Kevin Kuang Leon Chee Kit Leong Weiquan Lu Danny Tsen g. Diagnosis: TALC. 2004 Income Analysis. Revenue. Litigation. 1%. Data Licensing. 1%. Corporate Learning.

lavey
Download Presentation

Market Monkeys

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Market Monkeys Round Table Group 2005 Case Opening MS&E 271 April 19, 2006 Wai Eric Cheung Chang Yup Kim Derek Ku Kevin Kuang Leon Chee Kit Leong WeiquanLu Danny Tseng

  2. Diagnosis: TALC 2004 Income Analysis Revenue Litigation 1% Data Licensing 1% Corporate Learning Investment Management 91% 7% Investment Management Litigation Time Adapted from: Moore (2002), Crossing the Chasm, and Wiefels (2002), The Chasm Companion. 2004/2005 TAD/TAM Analysis • Litigation Market - Early Majority • Investment Management - Early Adapter

  3. Decision: 6Ms Establish market leadership in Litigation; Secure beachhead and become a major player in the Investment Management Industry Customervisits (20%) Conference (15%) Conference (25%) Contact Expansion (25%) Research (5%) Web Ads (10%) Research (5%) Try-before-you-buy (15%) Publication (15%) Contact Expansion(5%) Customer Visit (25%) Publication (10%) Try-before-you-buy (5%) Web Ads (20%) Sources: Crossing the Chasm, Geoffrey A. Moore (2002) – High-tech Marketing Enlightenment Marketing Toolkit, MS&E 271

  4. Litigation Investment Management Analysis I: SWOT

  5. Analysis II: Economic Margin Projection with Sensitivity Analysis Millions -Very strong growth in investment management customers early on -Investment management revenue surpasses litigation

  6. Reality Test: Matrix

More Related