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GLOBALISATION

Explore the impact of globalisation on economic, cultural, and social systems at macro and micro levels. Learn about managerial implications, driving forces, market screening, entry strategies, and India's journey with globalisation policies and reforms.

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GLOBALISATION

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  1. GLOBALISATION

  2. WHAT IS A GLOBALISATION A SET OF PROCESSES LEADING TO THE INTEGRATION OF ECONOMIC, CULTURAL, POLITICAL AND SOCIAL SYSTEMS GEOGRAPHICAL BOUNDARIES

  3. WHAT IS A GLOBALISATION AS PER IMF GLOBALISATION REFERS TO “ THE GROWING ECONOMIC INTERDEPENDENCE OF COUNTRIES WORLDWIDE THROUGH INCREASING VOLUME AND VARIETY OF CROSS BORDER TRANSACTIONS IN GOODS AND SERVICE AND OF INTERNATIONAL CAPITAL FLOWS, AND THROUGH THE MORE RAPID AND WIDESPREAD DIFFUSION OF TECHNOLOGY”

  4. GLOBALISATION (OCCURS AT 2 LEVELS ) MACRO LEVEL ( i.e., GLOBALISATION OF THE WORLD ECONOMY ) MICRO LEVEL (i.e., GLOBALISATION OF THE BUSINESS AND THE FIRM)

  5. GLOBALISATION AT MACRO LEVEL GLOBALISATION AT MACRO LEVEL MEANS INTEGRATION OF OUR ECONOMY WITH REST OF THE WORLD. IT FOCUSES ON : • INTERNATIONAL COMPETITION • FREE MOVEMENT OF GOODS FROM ONE COUNTRY TO THE OTHER • FREE FLOW OF CAPITAL AND TECHNOLOGY FROM ONE COUNTRY TO THE OTHER

  6. GLOBALISATION AT MICRO LEVEL GLOBALISATION AT MICRO LEVEL IS IN FACT IS A WAY OF CORPORATE LIFE NECESSITATED, FACILITATED AND NOURISHED BY THE TRANSNATIONAL OF THE WORLD ECONOMY AND DEVELOPMENT OF CORPORATE STRATEGIES: • DOING OR PLANNING TO EXPAND, BUSINESS GLOBALLY. • DEVELOPMENT A GLOBAL OUTLOOK OF THE BUSINESS i.e., THROUGH MAKING GLOBAL ORIENTATION OF ORGANIZATION STRUCTURE AND MANAGEMENT CULTURE. • GLOBAL SOURCING OF FACTORS OF PRODUCTION. • PRODUCT DEVELOPMENT AND PRODUCTION PLANNING ON THE BASIS OF GLOBAL BUSINESS DYNAMICS.

  7. MACRO LEVEL AND MICRO LEVEL • MANAGERIAL IMPLICATIONS • THE NEED FOR ATTITUDINAL CHANGE • CUSTOMER DRIVEN PHILOSOPHY • QUALITY STANDARDS • CORE COMPETENCE

  8. MACRO LEVEL AND MICRO LEVEL ACCORDING TO MAGSAYSAY. STRATEGIC ALLIANCES ON BASIS OF STRUCTURED CAN BE EQUITY BASED JOINT VENTURES) OR NON-EQUITY BASED

  9. DRIVING FORCES OF THE GLOBALISATION PROCESS(ADAPTED FROM GLOBAL OPERATORS AND LOGISTICS PHILIPPE – PUIRE DERNIER, RECORDO ERNST, MICHEL FENDER, PANOS KOUVELIES) • GLOBAL MARKET FORCES • TECHNOLOGICAL FORCES • GLOBAL COST FORCES • POLITICAL AND MACROECONOMIC FORCES

  10. COUNTRY IDENTIFICATION PRELIMINARY SCREENING IN-DEPTH SCREENING MARKET SIZE GROWTH RATE COMPETITIVE INTENSITY TRADE BARRIERS FINAL SELECTION COUNTRY EVALUATION

  11. COMPETITOR ANALYSIS • STRENGTHS AND WEAKNESSES • BRAND RECOGNITION/REPUTATION • DISTRIBUTION CHANNELS AND RELATIONSHIPS • KNOWLEDGE OF DOMESTIC MARKET • GOVERNMENT PROTECTION • SIGNALING

  12. THE DIMENSIONS OF A GC MARKETING STRATEGY CORPORATE STRATEGY STRUCTURE THE EXTENT OF GLOBALISATION VISIONARY LEADERSHIP CULTURE MANAGERIAL PROCESSES

  13. ENTRY STRATEGIES • EXPORTING • JOINT VENTURING • LICENSING • FRANCHISING • CONTRACT MANUFACTURING • MANAGEMENT CONTRACT

  14. ENTRY STRATEGIES • ASSEMBLY OPERATIONS • FULLY OWNED MANUFACTURING FACILITIES • COUNTER TRADE • MERGERS AND ACQUISITIONS • STRATEGIC ALLIANCE • THIRD COUNTRY LOCATION

  15. INDIA AND GLOBALISATION NEW ECONOMIC POLICY OF INDIA • TO REDUCTION OF FISCAL DEFICITS • TO WIPE OUT DEFICITS IN THE CURRENT ACCOUNT • TO CUT DOWN THE GOVERNMENT EXPENDITURE • TO RATIONAL OF SUBSIDIES • TO CONTROL OF INFLATION • TO ALLEVIATE POVERTY AND • TO ACHIEVEMENT OF SOCIAL EQUITY

  16. INDIA AND GLOBALISATION POLICIES AND REFORMS • REMOVAL OF LICENSING ON EXPORT ITEMS. • CHANGES IN TAX POLICIES • ABOLISHMENT OF FERA AND INTRODUCTION OF FEMA • ABOLISHMENT OF INDUSTRIAL LICENSING • INTRODUCTIONS OF FINANCIAL SECTORS REFORMS • INTRODUCTION OF PRIVATIZATION CONCEPT

  17. FACTOR AGAINST THE INDIAN BUSINESS • GOVERNMENT POLICY AND PROCEDURE • HIGH COST • POOR INFRASTRUCTURE • OBSOLESCENCE • RESISTANCE TO CHANGE • POOR QUALITY IMAGE

  18. FACTOR AGAINST THE INDIAN BUSINESS • SUPPLY PROBLEM • SUPPLY PROBLEM • SMALL SIZE • LACK OF EXPERIENCE • LIMITED R & D AND MARKET RESEARCH • GROWING COMPETITION • TRADE BARRIERS

  19. FACTOR IN FAVOUR OF THE INDIAN BUSINESS • HUMAN RESOURCES • WIDE BASE • GROWING ENTREPRENEURSHIP • GROWING DOMESTIC MARKET • NICHE MARKETS

  20. FACTOR IN FAVOUR OF THE INDIAN BUSINESS • EXPANDING MARKETS • TRANSNATIONALISATION OF WORLD ECONOMY • NRI’s • ECONOMIC LIBERALIZATION • COMPETITION

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