Presentation Transcript

1. MIS CHAPTER 1 INFORMATION SYSTEMS: AN OVERVIEW Hossein BIDGOLI TJX Credit Card Breach Knowledge Workers Fed Ex Cyrus NFL Coaches Herrs chips
2. Introduction Survey of majors Why in this class? Want to be a business person, how can this class help you First job, someone asks your opinion on how to improve the company’s CRM What's a CRM? What does CRM do? What makes a good CRM? Personalize the material How this class relates to your goal of becoming a business professional
3. Why Learn about Information Systems
4. Value of IS Knowledge in Different Careers
5. Chip Factory What is a system?
6. Control of System Performance Input of Data Resources Processing Data Output of Information Products Storage of Data Resources What is an Information System? Combinations of hardware, software, and telecommunications networks that people build and use to collect, create and distribute useful data, typically in organizational settings.
7. Knowledge Workers Knowledge Worker 1960 2000 Knowledge Worker (Peter Drucker 1959) Professionals that create, modify and/or synthesize information as a fundamental part of their job They will require higher education levels and received higher compensation than workers in agriculture or manufacturing At least 35% of all workers in Canada are knowledge workers As a knowledge worker of the future, computers and information technology will help you be more effective and productive, no matter what profession you choose.
8. Computers and Information Systems in Daily Life Computers and information systems are all around you Online classes Grading Grocery and retail PDA and smartphones Internet “Information systems” versus “information technology”
9. TJX Companies, Inc.: Credit Card Breach January 2007 Identity thieves stole more than 46.5 million credit cards Used sophisticated hacking techniques to break through security systems Stored the stolen information on servers in Eastern Europe and the United States Shows the international nature of cybercrime TJX Credit Card Breach
10. Computer Literacy and Information Literacy Computer literacy Having skills in using productivity software Information literacy Understanding the role of information in generating and using business intelligence Business intelligence (BI) Provides historical, current, and predictive views of business operations and environments Gives organizations a competitive advantage in the marketplace
11. The Beginning: Transaction Processing Systems Transaction processing systems (TPSs) Focus on data collection and processing, Cost reduction Operations repetitive Human involvement minimal Fed Ex
12. Management Information Systems Management information system (MIS) Designed to produce timely, integrated, relevant, accurate, and useful information For decision-making purposes Used in both the private and public sect Many organizations use information systems to gain a competitive advantage
13. Major Components of an Information System Data Database Process Information
14. Data Data Input to the system Sources of data External Internal Time orientation Can be collected in different forms Aggregated Disaggregated 414712905 SIN 414-712-905 ATM
15. Database Database Heart of an information system Collection of all relevant data organized in a series of integrated files Essential for the success of any information system Managed with database management system (DBMS): e.g., Oracle Reduces personnel time needed to gather, process, and interpret data manually
16. Information Information Output of an information system Facts that have been analyzed by the process component Quality of information Timeliness Integration with other data and information Consistency and accuracy Relevance
17. Information (cont’d.) User interface Must be flexible and easy to use Graphical user interfaces (GUIs) Ultimate goal of an information system Generate business intelligence (BI)
18. Example of Information Systems a university The university stores all student data in a database Built-in query capability Other types of analysis can be done
19. The Importance of Information Systems Information Second most important resource in any organization Four Ms of resources: Manpower >> Personnel info system Machinery >> Manufacturing Info System Materials >> Logistics info system Money >> Financial Info system
20. six major roles and goals of IT 1. Increase employee productivity by reducing time, errors and costs using 2. Enhance decision making 3. Improve team collaboration 4. Create business partnerships and alliances 5. Enable global reach all over the world taking into consideration the culture of each nation or society. 6. Facilitate organizational transformation as the organization evolves and responds to the ever-changing marketplace.
21. 1831 Cyrus McCormick Competitive advantage Significant, long-term benefit to a company over its competition Ability to establish and maintain a competitive advantage is vital to a company’s success
22. NFL Coaches NFL Coaches What sources of competitive advantage can you identify the New England Patriots have by using information technology? Are these long term, sustainable competitive advantages? From our list of Roles and goals of Technology, what does the IS of the NFL do?
23. Using Information Technologies for a Competitive Advantage Michael Porter Professor at Harvard Business School Identified three strategies for competing in the marketplace successfully Overall cost leadership Differentiation Focus
24. Using Information Technologies for a Competitive Advantage Amazon.com Wal-mart La Quinta Nordstom
25. Porter’s Five Forces Model: Understanding the Business Environment Five Forces Model Michael Porter For analyzing an organization, its position in the marketplace, and how information systems could be used to make it more competitive
26. THE FIVE FORCES MODEL – analyze competitive forces in an Industry How IS can have a factor in the industry Switching costs B2B marketplace Loyalty programs Ex ATM
27. UTZ Chips case Answer the following Analyze the industry that UTZ is in using the porter five forces model, is it a good industry to be in? What competitive advantage do you feel Utz has? ( which generic strategy) How does information play into that competitive advantage
28. THE FIVE FORCES MODEL – analyze competitive forces in an Industry How IS can have a factor in the industry
29. Herrs chips Strategy
30. Summary Examples of uses for computers and information systems Difference between computer literacy and information literacy Management information system (MIS) Data, database, process, and information Porter Three competitive strategies Five Forces Model