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Spring2ACTion: Maximizing Giving and Engagement in Alexandria

Learn how to maximize your organization's participation in Spring2ACTion, a community-wide fundraising and volunteering initiative in Alexandria. Discover the benefits of Spring2ACTion, how to use Razoo, and get tips on increasing local giving and engagement. Attend the training on April 6th to learn more.

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Spring2ACTion: Maximizing Giving and Engagement in Alexandria

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  1. Training One March 16, 2011 www.ACTionAlexandria.org @ACTionAlexVA | http://facebook.com/ACTionAlexandria

  2. Today’s Agenda • Welcome & Introductions • ACTion Alexandria • What is Spring2ACTion? • What are the benefits of Spring2ACTion? • How do we use Razoo? • Questions • Next Steps

  3. Technology-aided barnraising ACTion Alexandria brings together neighbors and organizations to exchange ideas, coordinate efforts, and solve problems in our community. .

  4. ACTion for Organizations • Work together to build a more engaged citizenry • Our mission is to engage citizens and refer them you. • We use social media to share news, information and to mobilize supporters. • By collaborating, we’ll build a bigger base of support for all. • Increase awareness for • Find and engage new supporters

  5. First Month of Results Four Featured Actions, Four Weeks of Results • Carpenter’s Shelter $1495 raised • ALIVE! 30 bags/2,476 people fed • Community Lodgings 2,400 diapers • ANHSI’s Pediatric Clinic 320 single servings Pedialyte *20-30% new donors

  6. Spring2ACTion Challenge April challenge to community: How do we increase local giving and volunteering in Alexandria?

  7. Spring2ACTion Featured ACTion • Spring2ACTion will be biggest Featured ACTion. • All resources devoted to promote efforts of participating organizations.

  8. Why Spring2ACTion? • Nonprofit Excellence Forum & Jean Case’s Keynote Address • Alexandria voted the most generous online city • ACTion Alexandria • Give to the Max Day • Spring for Alexandria

  9. Benefits of Participation • Overlay with Spring for Alexandria • WJLA Media Sponsors and PCI Communications – PSAs, newspapers, radio, TV coverage, etc. • Mid-year fundraising campaign • Engage current and new donors • Central portal viewed by thousands of community members • Grants and prizes • Obtain email addresses for donors

  10. Maximizing Your Participation • Share information with your board, donors and volunteers • Secure matching grants • Use social media tools • Be specific in your asks and amounts on your page • Attend April 6th Training on integrating social media tools

  11. Next Steps Training TwoApril 6, 2011 9:30 a.m. - Noon

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