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Enhancing Statistical Communication: Eurostat's Modernization Approach

Explore Eurostat's strategies for improving data dissemination, engaging users, and leveraging social media to enhance statistical communication. Learn about free data access, visualization tools, and regional statistics utilization.

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Enhancing Statistical Communication: Eurostat's Modernization Approach

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  1. International Seminar on Modernizing Official Statistics: Meeting Productivity and New Data Challenges Tianjin, People’s Republic of China 24 - 26 October 2013 Modernization of Data Dissemination: the European Statistical System experience Mariana Kotzeva, Advisor Hors Classe, Eurostat Eurostat

  2. Objectives for dissemination and communication at Eurostat and in the European Statistical System (ESS): • Serving the needs of users by providing high-quality official statistics; • Making statistics available to all actors in an open way; • Helping all users to understand statistics and to use them correctly; • Making users aware of the added value of statistics from the ESS. Mariana Kotzeva, Eurostat Eurostat ESTAT

  3. Strategic areas for improving dissemination and communication of European statistics: • Permanent dialogue with users; • Free access and reuse of statistics; • Modernisation of dissemination products and services towards visualisation and interaction; • Combining statistics and geographical information; • Improved access to microdata especially for research purposes; • Educating people about statistics; • Communicating about the European Statistical System. Mariana Kotzeva, Eurostat Eurostat ESTAT

  4. Make the difference in the ocean of information Free access to and re-use of data: cornerstone of Eurostat’s dissemination policy. Mariana Kotzeva, Eurostat Eurostat ESTAT

  5. Main access to the databases (navigation tree) Change language to French and German Latest news realeases Euro indicator’scalendar Most requested statistics Latest publications

  6. Statistics explained: an entry point for user-friendly statistics Mariana Kotzeva, Eurostat Eurostat ESTAT

  7. Statistics explained: an entry point for user-friendly statistics Mariana Kotzeva, Eurostat Eurostat ESTAT

  8. Data explorer: Eurostat ESTAT

  9. Mobile applications • Dissemination of the Eurostat data on smartphones: • Press releases (still under preparation); • Apps for iPhone and Android; • Mini “Country profiles”; • Data updated twice per day. Mariana Kotzeva, Eurostat Eurostat ESTAT

  10. Mobile applications Mariana Kotzeva, Eurostat Eurostat ESTAT

  11. User support Mariana Kotzeva, Eurostat Eurostat ESTAT

  12. New tools for a modern statistical communication Social media: we have to go where the users are... Social media help reach and get in contact with more people. Social media allow quick and spontaneous reaction to issues raised in society. Social media usage is growing rapidly (more than 550 million active Twitter users). Social media become entry point to online information. Social media are very present in mobile devices. Mariana Kotzeva, Eurostat Eurostat ESTAT

  13. New tools for a modern statistical communication “The goal of social media is to turn customers into a volunteer marketing army.” - Jay Baer, Convince and Convert Participating in social media can help foster reputation and strengthen the brand of statistical agencies by increasing brand associations, increasing information availability and increasing the use and reputation of statistics in a positive way. Mariana Kotzeva, Eurostat Eurostat ESTAT

  14. Eurostat on Twitter Mariana Kotzeva, Eurostat Eurostat ESTAT

  15. Modernisation of dissemination of regional and urban statistics Under-utilised potential of regional and urban statistics: • People are concerned about local phenomena; • Citizens want statistics to assess their personal situation and to compare themselves/their region/their country with their neighbours; • Visualisation tools as powerful enablers to users who wish to understand the geographic dimension of socio-economic trends. Mariana Kotzeva, Eurostat Eurostat ESTAT

  16. Eurostat ESTAT

  17. Simple visualisation tools to be embedded in any website: Eurostat ESTAT

  18. Flexible dashboards and interactive tools Eurostat ESTAT

  19. Eurostat ESTAT

  20. Thank you for your attention! • mariana.kotzeva@ec.europa.eu • http://ec.europa.eu/eurostat Eurostat ESTAT

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