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Classical Elements of Persuasion: Ethos, Pathos, and Logos

Explore the strategies of convincing others towards action by understanding the concepts of ethos, pathos, and logos. Find out how credibility, emotional appeals, and logical reasoning play a crucial role in persuasion. Discover examples and practical applications for effective communication.

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Classical Elements of Persuasion: Ethos, Pathos, and Logos

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  1. CLASSICAL ELEMENTS OF PERSUASION Ethos, Pathos, and Logos • Driving Question: • What strategies might we use to convince others towards action?

  2. Ethos--Defined • A persuasive appeal that establishes credibility of the speaker, writer, or source. • “The Greek word ethos is related to the word ethics or ethical, but a more accurate modern translation might be ‘image’” (Edlund 2005).

  3. Ethos--In Action • Ethos is most often presented by referencing other experts, but may be use of statistical evidence. • Example: Stephen Curry recommending a basketball shoe

  4. Ethos--In Writing • Four out of five dentist agree you should use this toothbrush. • As a current Analy student, I have a vested interest in the classes offered here. • According to General Petraeus, “we haven’t seen any lights at the end of the tunnel [with regards to Iraq].”

  5. Pathos--Defined • A persuasive appeal drawing on an emotional response of the audience. • “Aristotle points out emotions such as fear, anger, pity, [even humor] powerfully influence our rational judgments” (Edlund 2005).

  6. Pathos--In Action

  7. Pathos--In Writing • Loaded language • Stories • “President Obama used pathos at memorial for Arizona shooting victims Referring to nine year old Christina Taylor Green, he said, “If there are rain puddles in heaven, Christina is jumping in them today.”

  8. Logos--Defined • Reasoning or logic. • Arguments build from one idea/premise to another until only one conclusion may be made: Yours.

  9. Logos--In Action • Includes an extended syllogism (enthymeme) • Premise #1 All men are mortal • Premise #2 Socrates is a man • Conclusion Socrates is mortal a = b c = a Therefore, c = b

  10. Logos--In Writing • http://www.americanrhetoric.com/speeches/hillaryclintonbeijingspeech.htm • Women should invest more for retirement than men • (a) women usually live longer than men • (b) women usually earn less than men.

  11. Identify Ethos, Pathos,Logos on your notes • Army Strong • Sprint

  12. QUESTIONS??

  13. Your Turn: Grab Bag Pitch • Grab an object from the bag. • Create a “sales pitch” for your object. (7-10 minutes) • Include ethos, pathos, and/or logos. • Put an E next to your ethos, P next to your pathos, L next to your Logos. • Give your pitch to your partner. Ask them what appeals you used? Have them specify. Reverse roles!

  14. Reflection • How did you deepen your understanding of ethos, pathos, and logos today? • How might you use ethos, pathos, and/or logos in your revision?

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