Download
1 / 19
180 likes | 194 Views
How to get social on Facebook and generate leads is a great venue for the growth of any business. For the past several years we have been working with clients who's number one goal was to get more fans and generate leads. Facebook for business can be accomplished with some very important strategies. Marketing is a little different than how it use to work. Back a few years ago in the dark ages around 5 years ago. Businesses use to advertise great prices to entice people to come into their establishment. After they arrived they would engage with them working on building a relationship while they were deciding on making a purchase. Social media has made this process much easier, however many business owners have not embraced the social media as a viable marketing business plan. You see change is never easy. Now is the time to take the process of attract, entice and engage to the social media platforms. Many businesses I see don’t have a foundation to build on because they don’t start with a strategy. The social media allows you to reach a much larger audience in a much shorter time and time is money. Building a fan base is extremely important because it widens your circle of influence.
E N D
“How To Get Social On Facebook & Generate Leads” by Lloyd Dobson
Social Media marketing is a great way to boost interest in your brand and increase leads and sales.
So . . . .With That Said Let’s Discuss Facebook In Particular.
Are You Aware of The Precise Types of Content That Will Make Your Marketing Successful?
What is content strategy? It’s your mindset, culture & approach to delivering your customer’s information needs in all the places they’re searching for it, across each stage of the buying process.
It takes a solid plan to pull this off. Winston Churchill once said, “He who fails to plan is planning to fail.”
Nothing could be truer with respect to your Social marketing. It’s the planning that must come first before you move out into the world of Social Media.
There are 3 categories of content that are most ideal and should factor into your overall Social marketing plan:
1. Personality. This type of content focuses on subjects outside of your store, your products and your services. We’re talking about fun, humorous and engaging content that people generally enjoy seeing and interacting with.
Irresistible community-related stories and interesting subjects that peak peoples’ attention are what you’re going for. It’s the hardest type of content to produce and it gets you the highest engagement.
2. Brand. This type of content revolves around your dealership’s brand – the characteristics that compel people to buy from you. This would be things like interesting stories about your customers (with pictures), video interviews &
testimonials, coverage of local events that you’re participating in, your blog posts, “How to” videos and certainly anything focusing on employee or affiliate recognition. (Percent of total content: 20%)
3. Product. Here’s where you get to share specials and spotlight cool features of your business.
Most everyone knows by now that Social is not a broadcasting tool, but don’t be afraid to post sales- related content. You’ve worked hard to build trust with the audience and you’re allowed to reap the benefits. (Percent of total content: 10%)
Take action now. Develop your Social marketing plan utilizing these 3 valuable types of content. You’ll see the results you’re looking for sooner and with more consistency. Build it the right way and they will come.
CEO & Founder of Global Apps Network & NetDivvy
www.LloydDobson.com FREE 8-Day Boot Camp or If YOU Want In The Exploding Mobile App Biz www.MobileAppOpportunity.com
“Remember It Is Not What YOU Know, But What YOU Do With What YOU Know” www.LloydDobson.com
