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aha! Swiss Allergy Center Swiss patient organisation non-profit ISO- certified foundation

Free From Food 2013 European trade exhibition on Free From Food for buyers from Retail, Foodservice, Bio, Health and Convenience stores 4-5 June 2013 Messe Freiburg The Swiss Allergy Seal of Quality Dr. Georg Schäppi aha! Swiss Allergy Center, CEO

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aha! Swiss Allergy Center Swiss patient organisation non-profit ISO- certified foundation

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  1. Free From Food 2013European trade exhibition on Free From Food for buyers from Retail, Foodservice, Bio, Health and Convenience stores4-5 June 2013MesseFreiburg The Swiss Allergy Seal of Quality Dr. Georg Schäppi aha! Swiss Allergy Center, CEO SAS Swiss Allergy Service, Delegateoftheboard aha! Swiss Allergy Center / Swiss Allergy Service

  2. Ouraim: a broadrangeof high qualityand high safetyproductsandservices,accompaniedby all necessaryinformation, affordableandrecognizable,suitableforpeoplewithallergiesandintolerances

  3. aha! Swiss Allergy Center • Swiss patientorganisation • non-profit ISO-certifiedfoundation • widespreadnetworkandvariousclosecooperationswithleadingexpertsand professional bodies • independentcontactpointforsufferersandcarers… • …plus media, companies, trainingcentres, politicalbodies, authoritiesandassociations • services: advising, consulting, providinginformation, organizingtrainingcourses, sportscamps and events, preventionprojects and campaignsforthepopulation at large • developed and launched the Swiss Allergy Seal of Quality in 2006 aha! Swiss Allergy Center / Swiss Allergy Service

  4. Swiss Allergy Service • specially established subsidiary • 100% ownedby aha! Swiss Allergy Center • independent label agency and certification body • responsible for running all audit and certification processes • closely connected with Swiss health authorities, Swiss food control authorities, audit companies, scientific and medical key persons • awarding and managing the Swiss Allergy Label since 2006 aha! Swiss Allergy Center / Swiss Allergy Service

  5. The Swiss Allergy Seal of Quality • an independent label for products and services particularly suitable for persons with allergies and intolerances • trusted label, protected worldwide in over 20 categories • strictly based on existing food laws, yet more strictly regulated • offers affected persons additional benefits, increases their safety and simplifies their everyday life • established so far for food and cosmetic lines, cleaning and technical products and other consumer goods sold by retailers, wholesalers and specialist shops aha! Swiss Allergy Center / Swiss Allergy Service

  6. Scopes Products Services Cosmetics Textiles TechnicalProducts CleaningProducts Food Offices Gastronomy Pharmacy Hotel Rooms aha! Swiss Allergy Center / Swiss Allergy Service

  7. General conditions • addedvalue • nodeceptionofconsumers • awardedonly after successfullypasseddefinedcertificationprocess • continuousinformationobligation aha! Swiss Allergy Center / Swiss Allergy Service

  8. Framework of the Swiss Allergy Label • ScopeForconsumergoods in thefoodand non-food sectoraswellasforservices. • RegulationConsumer goodsandserviceshavetobeproduced, offeredandsold in linewiththerequirementsoftheregulations. The regulationsarebased on therespectivelaws, yetbeingmorerigorous (uptofactor 50) andincludingmorepotentiallyproblematicingredients. • CertificationClose connectionwithestablishedcertificationsystems (BRC, IFS, ISO 22000) ensuresthattherequirementscanbeimplementedandmaintained in a syncronized, feasibleandsustainableway. • InformationComprehensiveinformationregardingproductsandserviceshastobemadeavailabletothecustomers aha! Swiss Allergy Center / Swiss Allergy Service

  9. Requirementsystem General requirementsfor Swiss Allergy Label Quality Management Foods Cosmeticsand cleaningproducts Technicalproducts Textiles Gastronomy Indoorpremises Pharmacies Requirementsforauditagenciesandauditors aha! Swiss Allergy Center / Swiss Allergy Service

  10. The CertificationProcess Certificationinvolves a multi-stage procedure. 1. Independent scientificexpertsensurethattheproductsarecompliantwiththerequirementsandthatthe relative informationiscorrect. 2. Independent medicalexpertsensurethattheproductsaresuitableforsufferers. 3. An independentaccreditedauditagencyexaminestheproductsandthecorrespondingmanufacturingprocesses on site(yearlyreviews) Swiss Allergy Service Licensee scientificadvisoryboard medicaladvisoryboard accreditedauditagency nobinding initialtalks proof requirements compliance requirements certificationprocess contract licenseagreement useofthe Swiss Allergy Label aha! Swiss Allergy Center / Swiss Allergy Service

  11. aha! Swiss Allergy Center / Swiss Allergy Service

  12. technicalproducts foods cosmetics restaurantse aha! Swiss Allergy Center / Swiss Allergy Service

  13. www.swiss-allergy-service.chincludingproductdatabase aha! Swiss Allergy Center / Swiss Allergy Service

  14. Communicationplatformsnewsletter, push service,flyers, campains… aha! Swiss Allergy Center / Swiss Allergy Service

  15. Communicationplatformsnewsletter, push service,flyers, campains… aha! Swiss Allergy Center / Swiss Allergy Service

  16. Companies appreciate • Independence and Competence of aha! Swiss Allergy Center, Swiss Allergy Service and their networks • Image enhancement with aha! Swiss Allergy Center and its network • Communication with the authorities • Communication platforms provided by aha! Swiss Allergy Center and Swiss Allergy Service • Straightforward process steering by Swiss Allergy Service • Companies recognise • Positive feedback about their products by customers • Increasing demand for their products after award of the Label (up to 20%) • Companies wish • Easier and cheaper cooperation with the auditors • Understandable and clear communication of the added value (complexity reduction) aha! Swiss Allergy Center / Swiss Allergy Service

  17. Customers appreciate • Growing range of products • Safety of the products through checks by independent experts and audit bodies • Added information values on products • Website with product database • Value of easy recognition, even in different product categories • Customers wish • More products, specifically in the areas of "sensitive" allergens • Better availability and localization (labeled products are often only available in large shops ) • Reduction of complexity aha! Swiss Allergy Center / Swiss Allergy Service

  18. Ourmission: a broadrangeof high qualityand high safetyproductsandservices,accompaniedby all necessaryinformation, affordableandrecognizable,suitableforpeoplewithallergiesandintolerancesThankyouverymuchforyourattention!

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