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Business Plan for Alaskan Creative Woodworks

Business Plan for Alaskan Creative Woodworks. Bo Perkins 4827 North Skwentna Road Anchorage, Alaska 00501 907-555-3210. Mission Statement.

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Business Plan for Alaskan Creative Woodworks

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  1. Business Plan for Alaskan Creative Woodworks Bo Perkins 4827 North Skwentna Road Anchorage, Alaska 00501 907-555-3210 Alaskan Creative Woodworks

  2. Mission Statement • We will provide artistically designed, finely crafted wooden souvenirs, made from inexpensive raw materials, and sold at reasonable prices, to our respected and valued customers. We will never compromise our craft for profit, but stay profitable by keeping expenses down and sales up. We will be friendly to the Alaskan environment. Alaskan Creative Woodworks

  3. The Team Alaskan Creative Woodworks

  4. Market Summary • Current Market: • High level of tourism in Alaska • Tourism increasing as shown on chart (next slide) • Future Market: • Cruiser Line stores • National Parks • Tourist sites • Retail outlets Alaskan Creative Woodworks

  5. Tourism Trend in Alaska Alaskan Creative Woodworks

  6. Problems and Opportunities • Problems with current wooden souvenirs: • Expensive • Tree unfriendly (environmental problem) • Sawdust difficult waste material • Opportunity • Create inexpensive wooden souvenirs • Don’t use extra tree wood • Buy cheap sawdust from sawmills Alaskan Creative Woodworks

  7. Business Concept • New concept • Purchase cheap sawdust • Combine with new polymeric composite formulation to make wooden material • Mold wooden material • Paint with native Alaskan decorations • New market • Sell on cruise liners • Sell at National Parks Alaskan Creative Woodworks

  8. Competition • Major competition • Three traditional souvenir companies • All use native tree wood: environmentally unfriendly • Expensive • Our advantage • Cheap materials (sawdust, polymer composite) • Environmentally friendly (a sales point!) • In expensive yet attractive Alaskan Creative Woodworks

  9. Five-Year Goals • First Year • Set-up company • Build manufacturing plant • Create inventory • Establish advertising and marketing • Net profit/loss: –$87,400 • Second Year Net Profit/Loss: –$12,200 • Third Year Net Profit/Loss: $0 • Fourth Year Net Profit: $330,000 • Fifth Year Net Profit: $480,000 Alaskan Creative Woodworks

  10. Yearly Expected Sales & Income Alaskan Creative Woodworks

  11. Resource Requirements • Equipment to mix sawdust and polymer • Molds and automatic painting machines • Contracts with sawmills in Anchorage • Contracts with • Cruise lines • National Parks Service • Retail Outlets Alaskan Creative Woodworks

  12. Risks • Possible Risks • Sawmills could go under • Sawmills could fail to supply inexpensive sawdust • Tourism could decrease • Contracts with cruise lines and National Parks could be cancelled • Addressing risk • Sawmill outlook is favorable • More sawmills and sawdust available than we need • Tourism is on increase in Alaska and everywhere in the U.S. • If contract cancelled, other marketing outlets available Alaskan Creative Woodworks

  13. Summary • Mission Statement • Market Summary • Problems and Opportunities • Business Concept • Competition • Five-Year Goals • Resource Requirements • Risks Alaskan Creative Woodworks

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