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it’s the world through a wire

it’s the world through a wire. Providing SaaS/Web 2.0 Solutions for the Educational, Literary & ancillary communities. Management Team - Founders. Martin Kenney, Jr – CEO - CEO, Commonwealth Holdings, LLC - Past: CEO-Prism eSolutions, Weekly Reader Corp, Simon & Schuster

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it’s the world through a wire

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  1. it’s the world through a wire

  2. Providing SaaS/Web 2.0 Solutions for the Educational, Literary & ancillary communities.

  3. Management Team - Founders • Martin Kenney, Jr – CEO - CEO, Commonwealth Holdings, LLC- Past: CEO-Prism eSolutions, Weekly Reader Corp, Simon & Schuster • Prof. Patrick Aievoli, COO – Dir. Grad. Program, Interactive Multimedia ArtsLong Island University/C.W. Post campus – 1998 to PresentAuthor – on enterFrame,2008 & Gen-i: The Rise of Generation Interactive,2010- Past: Senior Director of Product Development – Digital Interactive Corp. Senior Designer McGraw-Hill Book Division • Jeremy Cohn – CMO - Past: Art Director, Bookspan – Time Inc., Marketing Director – Promo Link, Designer 5 Star Advertising • Adj. Prof. Doug Kelsch – CTO– Computer Graphics/Science Teacher Sachem North High SchoolAdj. Prof. IMA Program LIU/C.W. Post

  4. Advisory Board • Dr. John Regazzi – College of Information and Computer Science, C. W. Post, - Past: CEO Elsevier • Dr. Joan Digby – Program Director Honors and Merit Fellowship Program, C. W. Post, Author - Peterson’s Guide to Honors and Merit Programs • Gary Bergman – CEO CollegeStudyUS retired – Assoc. Provost Enrollment Services, C.W. Post • Brian Bigda – CEO, Appsalon.com – Past: Dir. Of Tech. Nelnet • Michael Ferranti – CEO Endai Worldwide • Patrick Macri – Owner Millennium Communications • Paula Maylahn – Paula Maylahn Consulting, - Past: SVP, Pearson

  5. Revenue Streams • Non-intrusive, content appropriate Online Advertisements • Promotional Flash Banners/Videos • Search & Online Listings • Affiliate sales – Amazon store • Affinity sections – MyMajor • Content distribution – e.g. eBooks, Games, Videos, etc. • In text links to search engines • Micro site sponsorships • Market Research Surveys & Analysis • Site development & marketing • Credit card gateway percentages • Multiple partner relationships - Colleges, Museums, Libraries, School Suppliers, Entertainment, Airlines, Hotels, Health & Fitness, Electronics, Clothing, etc. Each division works with a variety of these revenue streams:

  6. DigiEd Incorporated Overall - Abbreviated First Year Salaries and Costs

  7. theCampusCenter Proj. Rev. - 10,000 Users – 1 College – TAM 4,100 Colleges Promotional Spots $5,000 x 25 clients – (TAM 4,100 campuses x $5,000.00 = $20,000,000.00) $125,000.00 Affiliate Purchases via Amazon powered College Store 4% to 8% commission avg. student purchase $150 per yr (based on 6%) $9 per student x 10,000 students $90,000.00 http://www.nacs.org/public/research/higher_ed_retail.asp#market Affinity & Job Search Corporate ad sponsored information - MyMajor & Job Search pages (e.g. Ernst & Young) 5 x $10,000 per yr. $50,000.00 Content Distribution – eBooks, .pdfs, DRM Music and Videos 4 downloads of content x $5.00 per download x 1,000 users $20,000.00 Micro Sites Inventory $5,000 x 100 sponsors - Micro site potential is infinite Discipline specific white papers, news feeds, e-newsletters, employment advice, movies, games, products, etc. $500,000.00 In Text Search Links 10,000 users x $1 per year $10,000.00 Revenue from contextual search throughout editorial per click model Content appropriate revenue – $12.50 CPM x 4 per pg. x 6 pgs. per user per day x 10K users = $3000 x 220 days $660,000.00 www.hotchalknetwork.com/HotChalk_Media_Kit.pdf http://www.iab.net/media/file/Bain_IAB_Digital_Pricing_Research.pdf Market Research Student generated surveys sold to corporation’s research centers through our partner research company $850,000.00 Total $2,295,000.00

  8. Thank You for Your Time Contact: Patrick Aievoli 631-561-9805 patrick@digiedcorp.com

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