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Symon Park Product Marketing Manager sypark4@lg-nortel

Symon Park Product Marketing Manager sypark4@lg-nortel.com. Contents. >Product Summary >Sales Items >Sales points. Product Summary. Small business communications imperatives. Cost effective Start-up. Easy to use. Minimized Call Budget. Expandability.

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Symon Park Product Marketing Manager sypark4@lg-nortel

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  1. Symon Park Product Marketing Manager sypark4@lg-nortel.com

  2. Contents >Product Summary >Sales Items >Sales points

  3. Product Summary

  4. Small business communications imperatives Cost effective Start-up Easy to use Minimized Call Budget Expandability

  5. Keys to ARIA SOHO > SMART Communications Powerful Basic Telephony Services ARIA SOHO’s basic unit provides a variety of features for enterprise communications including SMS, CID without additional cost Simplified Architecture Its simplified architecture provides plug & play facility with full hybrid extensions and user friendly OAM tools Various Call Budget Control Methods In order to minimize communications cost, ARIA SOHO provides various telephony cost control facilities including prepaid call, barge-in, forced trunk disconnect, LCR, etc. Expandability Due to its sophisticated architecture, It expands up to 48 extensions with 2 cabinets and advanced PABX options for improving productivity can be added

  6. Value Proposition >Optimized SMB Hybrid KTS Full hybrid telephone System with built-in services for SMB >SMB telephone system reaching 12 analog PSTN & 48 ext. >Caller ID service for CO line & SLT >SMS communications – Detection and regeneration to extensions >Conference, SMDR, LCR, Call duration control >Other services for enterprise communications - Alarm detection - External door phone control - External paging, music source interface - USB, RS-232C for OAM Addressing legacy telephony market with cost-effective solution

  7. Value proposition >Latest digital PABX Latest digital PABX providing advanced optional features >Built-in type voice mail system >Auto-Attendant for customer greeting and call routing >Ethernet interface * 1ea >PC applications through LAN .1st / 3rd party TAPI interface .CTI PC phone (ez-Phone deluxe only) .PC-Attendant (ez-Attendant) >Remote system access for maintenance by modem >Metering signal detection for prepaid call, SMDR Addressing valued added telephony markets with PABX options

  8. Sales Items

  9. Sales items Key Service Unit (BKSU, EKSU) >Basic configuration - BKSU >Line/Ext. interface : 3 Analog PSTN & 1 digital+7 Hybrid Ext. >PSU with ring generator >1 line expansion slot >Other service units .1 Power failure back-up .Battery Back-up circuit .1 External Paging, 1 External MOH .1 RS-232C, 1 USB .1 Alarm & 1 General purpose relay >Basic configuration- EKSU >Line/Ext. interface : 3 Analog PSTN & 8 Hybrid Ext. >PSU with ring generator >Other service units .1 Power failure back-up .Battery Back-up circuit >Cabinet Size : 340 x 290 x 85 (mm) • 5 units / master packing box

  10. Sales items Basic Key Service Unit (BKSU) – Packing Details >Manual CD . Quick Installation Guide . Installation Manual . User guides (SLT, LDP-72xx) . Applications Manuals (On/Off line admin user guide included) * Programming manual to be downloaded from www.lg-nortel.com >Hard copy manual : Quick Installation Guide only >Accessories . BKSU - Power cord, battery cable . EKSU - Power cord, battery cable, expansion flat cables

  11. Sales itemsOptional hard wares for line expansion & features >Voice Mail (120 min. / 4ch.) >Auto-Attendant (10 min. / 4ch.) >Door phone Interface (2 interfaces / Unit) >LAN interface Unit >Modem for RMS >Call Metering Units (12K/16K Hz, 50Hz, PR) Options for operation (3 variants) Feature Options (3 variants) >3CO & 8 Hybrid ext. card >3CO & 16 Analog ext. card >8 Analog ext. card Line expansion (3 variants)

  12. Sales ItemsSoftware license TAPI Softphone PC-Attendant >PC-Attendants license key : Activating PC-Attendant (ez Attendant) >TAPI based PC Phone (ez-Phone); SMS Sender included : Activation key for 48 users : Deluxe version >TAPI license for using 3rd party TAPI Software : 3rd party / 1st party connection

  13. Sales ItemsProprietary terminals • Door phone • : LDP-DPB • LDP-7224D • (Necessary for Admin) • LDP-7248DSS • LDP-7208D • [Notice] • LDP-72xx has no compatibility with ipLDK KTS • Blue black color only • Available option : wall mount bracket only • - All the other options for LDP-70xx are not available

  14. Sales itemsConfiguration Example >BKSU Configuration

  15. Sales itemsConfiguration Example >Expansion Cabinet Configuration

  16. Competitive Analysis Panasonics KX-TE824 Summary • Weakness • Costly options • : SMDR, Expansion Module • External paging / MOH, relay • No applications • Simple Voice Mail • Upgrade not available • No SMS service available >Expandability (9/24* 3 cabinets - 27 /72) >Digital KTS, ISDN BRI, LAN interface >Full Hybrid >Packaging price with terminals

  17. Competitive Analysis NEC Topaz • Weakness • No expandability • Analog system • ; No LAN, PC application • Optional CID • SMS detection not available Summary • Built in AA(3 min) • User friendly telephony • features • Easy to handle • Well-known product • Strong brand • Fixed type (308), Expandable (308 -> 624)

  18. Competitive Analysis Siemens Hipath 11xx Summary • Weakness • No expandability • Analog system ; No LAN, PC application • No Built-in type VM • Complicated option card • No SMS services • No advantage for data connectivity • Data connectivity • (ADSL, LAN S/W) • Built in CID • HiPath 1100 series • .1120(2/6 ~ 8/16) • .1130(2/14~10/20) • .1150(2/16~10/50) • .1190(8/32~10/140)

  19. Competitive Analysis

  20. Sales Points

  21. Optimized SMB Hybrid KTSFlexible configuration – Full Hybrid Extension Digital Extension 48 Ext. Analog Extension - SLT, FAX Digital Extension PSTN 12 Analog CO Simplified configuration for operation & expansion Automatic recognition regardless of types of extension – full hybrid extension Automatic tone detection for incoming FAX from PSTN Card expansion in each cabinet (3/08 -> 3/16, 6/16,6/24) Cabinet expansion (6/24 -> 9/32, 12/32, 12/48)

  22. Optimized SMB Hybrid KTSAdvanced built-in services – CID display 123-4567 CID SLT Call Transfer PSTN 123-4567 Digital Keyset 123-4567 CLI display in digital & analog extensions CID detection (DTMF, FSK) from PSTN line CID distribution by ring assignment Regenerating CID for single line extensions CID information given to extensions terminated when forwarded

  23. Optimized SMB Hybrid KTSAdvanced built-in services – SMS PC-Attendant Mobile phone Mobile Network SMS SLT PSTN Digital terminal Ethernet Interface TAPI PC Phone SMS SLT Powerful messenger for Short Messages Supporting ETSI Type I protocol (compatible with GSM) SMS facilities for detection, sending, retrieval Buffering maximum 100 messages – SMS retrieval for digital phone SMS display in digital terminal, SMS SLT, PC applications – on ring assignment SMS sending from PC applications, SMS SLT

  24. Optimized SMB Hybrid KTSAdvanced built-in services – Budget control • Prepaid out going call traffic* • Call barring • Least Cost Routing Employee 1 Operator 1 Employee x • Forced trunk disconnect • Barge in Operator N • SMDR Authorized Manager Various methods to control call budget Call traffic monitoring preventing employees from abusing outgoing calls Forced call control by authorized manager Pre-selection for the least cost call routes

  25. Optimized SMB Hybrid KTSAdvanced built-in services – Conference Please enter your passwords Max. 15 parties Conference call Ext. 108 PSTN Ext. 101 Ext. 100 Conference Room #1~#9 Simplified collaboration >Conference room – Max. 15 users / 9 conference rooms : DISA or Transferred by attendant >Conference - Multi-line conference, Add-on conference >Paging conference

  26. Optimized SMB Hybrid KTSUser friendly maintenance Digital Terminal Admin Data Network RS-232C / USB Off-site (Remote) Maintenance On-site Maintenance (PC-Admin) Ethernet Connection PSTN Dial-up Connection On-site & Off site maintenance through RS-232C, LAN, Modem On line PC Admin : DB up/download, Diagnostics, S/W upgrade, PC Admin Off line PC Admin (PC Admin Pro) Speed Editor for system speed dial User level admin program – adjustable level program

  27. Latest digital PABXEnd-user PC applications LAN connection TAPI PC Soft-phone (ez-Phone) PC Attendant (ez-attendant) Desk top PC applications enhancing employee’s productivity 1st / 3rd party TAPI Interface PC Attendant Software Windows based TAPI telephone ; ezPhone

  28. Latest digital PABXVoice Mail / Auto Attendant You’ve got a voice mail Thanks for calling us.. Please press button # for # Dept. Pre-assigned number #1 Dept. Customer Call Routing Mobile Network SMS Notification PSTN #N Dept. Voice Recording Built-in VM Optional Voice Mail and Auto-Attendant Voice Mail >SMS Notification to pre-assigned number >4 channels / Max. 120 min / 800 user message recording >Max. 100 system greetings / Max. 25 min Auto-Attendant : 4 channels / 10 min recording / 25 min system greeting

  29. Thank you very much ! http://www.lg-nortel.com

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