1 / 10

Marketing Earth Observations Products & Services, Resource Database, Promotion

Marketing Earth Observations Products & Services, Resource Database, Promotion. 5 th GEO European Projects’ Workshop London, February 9, 2011. Marketing Earth Observation Projects and Services. Analysis of bottlenecks and opportunities (part 1 & part 2) Analysis of capacity building.

leda
Download Presentation

Marketing Earth Observations Products & Services, Resource Database, Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Earth Observations Products & Services, Resource Database, Promotion 5th GEO European Projects’ Workshop London, February 9, 2011

  2. Marketing Earth Observation Projects and Services Analysis of bottlenecks and opportunities (part 1 & part 2)Analysis of capacity building

  3. Marketing Earth Observation Projects and Services, Part 1 Distinction between Earth Observations products and services as part of the business process of organizations

  4. Marketing Earth Observation Projects and Services, Part 1 Vertical process: Distinction between life cycle phase and prospects of development towards maturity of products and services

  5. Marketing Earth Observation Projects and Services, Part 1 Horizontal process:Regional spread of applications (and research and development).

  6. Marketing Earth Observation Projects and Services, Part 1 Optimum mix of marketing (capacity building and brokerage) efforts that support speeding up the vertical process (towards applications) and the horizontal process (towards replication) for each products / services category.

  7. Resource database Web database connected to GEO webportalCapacity building resourcesLow-cost & free earth observations products & services

  8. Promotion Success storiesDemonstration projects in regionsPromotion toolkitPromotion activities (workshops & visits possible clients)

  9. Thank you! Contact: Mark Noort m.noort@itc.nl

More Related