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Netherlands. Group 6 周怡君 Linda 林子馨 Natalie 潘姿晴 Yuri 彭海柔 Laura 董鍾葶 Kayla 2014/05/21. Outline. Overview of the country Economic and industry Representative company Reference Q&A. Overview of the country. Geography. 41,864 square kilometers Western Europe
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Netherlands Group 6 周怡君 Linda 林子馨 Natalie 潘姿晴 Yuri 彭海柔 Laura 董鍾葶 Kayla 2014/05/21
Outline • Overview of the country • Economic and industry • Representative company • Reference • Q&A
Geography • 41,864 square kilometers • Western Europe • Germany • Belgium • North Sea
Geography • The Rhine • The Waal • The Meuse
Climate • Temperate maritime climate • January:2 ~ 3 ℃ • July:18 ~ 19 ℃ • Very little snow
Capital • Capital:Amsterdam • Government • international court :Hague
Population • Over 16.5 million • 488 people per km2
Religion • Personal matter • Mostly non religious
Currency • 1601: The Dutch guilder. • 2002: Replaced by the Euro
Language • Official language:Dutch • Regional languages: Frisian、Limburgish… • German and English • Learning foreign languages
Culture • Special Occasions • Holidays
Special Occasions • Liberal country • Same-sex marriage on 1 April 2001 • In 2009:Adoption of children
Holidays • On 30 April:Queen's Day • Free market:Vrijmarkt
Holidays • Orange madness、Oranjegekte • National color:Orange
Economy of the Netherlands • The 17th largest economy of the world • The top 10 of richest nations in the world • A prosperous and open economy • European Union, the OECD , the WTO
Netherlands’s Industry Service industry Agriculture Industry
Service Industry • The main industry in the Netherlands • 74% of GDP & 70% of employment
Service Industry • Examples: • Transportation • Distribution • Logistics • Financial areas • Tourism • Windmill, • Red-light district
Industry • The second highest GDP in the Netherlands • 23.4%of GDP & 25% of employment • Examples: • Aviation • Aerospace Industry • Chemical industry • Bicycle Industry
Agriculture • The world's second largest exporter • Example: • Flowers : A leader of global flower industry • Tulip • Orchid
Agriculture • Example: • Dairy • Two-thirds of agricultural output • Cheese, milk powder, butter and yogurt
Technology ICT • The largest number of broadband connections with the highest Internet penetration • The eighth of the world.
Export/Import • Export plastics, organic chemicals • Import vehicle parts.
The Netherland’s Representative Company
History • Heineken Lager Beer • Founder: Gerard Adriaan Heineken • 1864→1873HEINEKEN’s BierbrouwerijMaatschappij N.V (HBM) is established
Heineken Company Profile • Headquarter: Amsterdam, The Netherlands • 178 countries around the world • Number of employees: 85,000 • NO.1 in Europe • NO.3 in the World
Heineken Company Profile
Heineken Products • Industry: Drink • Major Product: Pale lager
Heineken 5 Global Brands • Heineken • Amstel-popular Bavarian-style lager beer. • Desperado-the tequila flavor beer • Sol-founded in Mexico • StrongbowGold-made using all the flavour and taste from fresh apples
Heineken Partnership • UEFA Champions League • Music festivals and live music eventsHeineken Sensation Wicked Wonderland
Heineken Value • Enjoyment • Respect • Passion
Reference • Overview of the country • http://wenku.baidu.com/view/047a6f02be1e650e52ea99bf.html • https://www.google.com.tw/search?hl=zh-TW&site=imghp&tbm=isch&source=hp&biw=1114&bih=860&q=netherlands&oq=netherlands&gs_l=img.3..0l8j0i5i2l2.1239.6363.0.6500.17.11.3.3.3.0.136.962.9j2.11.0....0...1ac.1.43.img..1.16.904.JDfQ5Z9UGYE • Netherlands’s Economy & Industry • http://zh.wikipedia.org/wiki/%E8%8D%B7%E5%85%B0%E7%BB%8F%E6%B5%8E#.E7.BB.8F.E6.B5.8E.E9.83.A8.E5.88.86 • http://en.wikipedia.org/wiki/Economy_of_the_Netherlands • http://twbusiness.nat.gov.tw/countryPage.do?id=10&country=NL • http://www.nfia-taiwan.com/Industries1.html • http://www.nownews.com/n/2013/04/13/288149 • http://www.dois.moea.gov.tw/content/pdf/Netherlands.pdf • The Netherland’s Representative Company • http://www.theheinekencompany.com/