New Marketing Idea for Economic Development

1. New Marketing Idea for Economic Development By Gaye Stockman, CEcD Laramie Economic Development Corporation

2. Our existing websites are designed to reach a variety of users: • Potential Clients/Prospects • Existing Businesses • Investors • Board of Directors • Elected Officials • Etc. Current WebsitesWHO

3. The information we provide on our websites are also designed to reach a variety of users: • Our contact information • Local demographics • Economic data • Available sites and buildings, etc. • Information about our organizations • What we do • Who we represent Current WebsitesWHAT

4. ALL that information is important to our organization. • It is also imperative that we keep the information clean, current and concise… in additional to being easy to find. • But are we meeting the needs of a special targeted prospect with all of that information? Current WebsitesTOO MUCH?

5. We’ve always been told to “brand” all of our marketing efforts to become instantaneously recognizable and show consistency. • We can brand our marketing efforts with something as simple as our logo. • Everything has to be the same color and style. • We should consider the target audience and lean toward their vision if we want to speak their language… without losing our image. Old Standard

6. Brainstorm • What do they want to know - specifics? • Are they willing to dig through all of our data to find that information? • What do we want to say to that target audience? • What impression to do we want to leave with them about our organization? Sometimes its good to think outside the box… So what happens when we need to address a specific targeted audience?

7. Develop a “mini-website” • Claim an unique and identifiable domain name that fits the targeted audience’s attention, i.e., ClimateCooled.com • Create a new look and feel that makes it easy to find exactly the right information the target wants and needs to know. • Create links between both websites New Thought!

8. We have been told repeated they like: • The idea that we put them first • The clean design • The easy to find information they need to make decisions • We continue to update the data as we learn more What the did the target audience think of the “mini-website”?

9. Bryce Tugwell, FuseStudios Media btugwell@fusestudios.com www.fusestudiomedia.com (307) 314-9694 • Concrete 5 www.concrete5.org Utilize Local Expertise& Learn New Tools