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Rhetoric in Management Writing

Rhetoric in Management Writing. Prepared by Julia Romberger For English 435 | 535. What will I discuss in this presentation?. The Rhetorical Triangle Application to Professional Writing. What is the rhetorical triangle?. Rhetorical Triangle. Context Context. Audience.

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Rhetoric in Management Writing

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  1. Rhetoric in Management Writing Prepared by Julia Romberger For English 435 | 535

  2. What will I discuss in this presentation? • The Rhetorical Triangle • Application to Professional Writing

  3. What is the rhetorical triangle?

  4. Rhetorical Triangle Context Context

  5. Audience When considering your audience you need to determine: • What they already know • What they are interested in knowing • What they need to know

  6. Communicator or Writer As a writer you need to be aware of how your audience perceives you -- your Ethos. Ethos is connected to: • Your authority • Your competence • Your professionalism

  7. Working your Ethos How can you improve your Ethos? • Convincing arguments • Use of adequate evidence and research • Awareness of your audience’s needs • Professional presentation

  8. Message and Purpose A document or message may have one or more purposes: • To earn or maintain good will • To persuade • To inform • To amuse, please, or entertain The ultimate purpose of workplace writing is to effect positive action and improve relations between people.

  9. The Document A document is structured according to a genre common to business writing such as: • Memos, Reports, Power Point Presentations A business document might contain: • Arguments and Rationales • Evidence and Data

  10. Context Context is the situation surrounding the document’s origination. It is linked to: • The need that spurred the writing of the document • The position of the writer relative to the audience • The tone of the workplace • Expectations of the person who initiated the writing of the document

  11. How does this connect to the workplace?

  12. Understanding Rhetoric can: • Help you develop effective, persuasive documents of various types • Help you meet your audience’s expectations • Improve your professional profile

  13. The Professional Writing Program’s goals are to: • Teach students how to apply the Rhetorical Triangle to a variety of writing situations • Context • Audience • Writer • Purpose • Teach students the basics of genres of business writing and the need for flexibility within those genres

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