Performance marketing in sharing economy

1. Performance marketing in sharing economy Dorin Boerescu

2. Sharing economy Originally growing out of the open-source community to refer to peer-to-peer based sharing of access to goods and services, the term is now sometimes used in a broader sense to describe any sales transactions that are done via online market places. wikipedia

4. Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. wikipedia

5. Marketing is now full of clutter.

6. “classic” marketing flow Potential clients

7. “crowd marketing”

8. Digital marketing partners • PPC specialists • Niche bloggers (reviews, shopping news etc.) • Email marketers • Communities managers (facebook, forums) • SEO specialists • Price search engines • Cashback projects • …. • All paid on a cost per sale (%) model

10. 2Performant universe figures • 265M clicks • 2,820,000 transactions • €100M+ sales value • 500+ eshops • 55k+ affiliates

11. 2Performant proprietary platform: • Real time tracking for traffic & sales • Community management • Legal and commercial platform • Easy to pay, easy to withdray

12. We stay in other people’s houses and let other people stay in ours. We move from A to B in other people’s cars and drive other people in ours. It’s time to let other people contribute to our marketing effort, too – sharing the same objective: more sales.

13. dorin.boerescu@2Performant.com linkedin.com/in/boerescu