Sales Presentation 4/08/2013

1. Sales Presentation 4/08/2013 Jarred Mason Senior Sales Consultant

2. Overview • Review top 10 opportunities both new and old • Questions to be answered in top 10 review: • What is currently working • I plan to get new business by… • What specific products will be proposed • What are the barriers to success • What resources will be needed • Where will the sales growth come from? • What Customer segments will the growth come from? • What product segments will the growth come from? • Total new business to be gained!

3. Top 10 Customers – Jarred Mason (LV & AZ)Aria Resort • What is currently working: • Filled croissants for the buffet. • Specific Products to be proposed: • Add more filled croissant • Bars & brownies for EDR • Banq. Dinner rolls & cookies • What are the Barriers: • In house bakery • Quality is most important • What resources are needed: • Need to work on expanding cookie flavors

4. Top 10 Customers – Jarred Mason (LV & AZ)MGM Resort • What is currently working: • Resolved some concerns & gained back Danish Dough • Specific Products to be proposed: • Croissant Dough • What are the Barriers: • Customer is looking for more European style butter flavor • What resources are needed: • R&D Team with Patrick's help and possible baking tech.

5. Top 10 Customers – Jarred Mason (LV & AZ)Golden Nugget Resort • What is currently working: • Muffin Batter • Specific Products to be proposed: • Croissant dough, Danish dough, 9" cakes, dinner rolls • What are the Barriers: • Pricing, current contracts • What resources are needed: • Pricing proposal help and possible baking tech demo

6. Top 10 Customers – Jarred Mason (LV & AZ)Venetian • What is currently working: • Added mini pastry $6500 per month new business • Specific Products to be proposed: • Mini pastry assortments, Bars & Brownies full sheet • What are the Barriers: • Quality, pricing • What resources are needed: • Pricing, possible custom cuts on Bars & Brownies

7. Top 10 Customers – Jarred Mason (LV & AZ)Cosmopolitan • What is currently working: • Just opened customer last week 2 orders for mini pastry • Specific Products to be proposed: • Muffin batter, Cookie dough, Bars & Brownies • What are the Barriers: • Pricing, storage, and product sizing. Customer kitchen is smaller & staff is low. • What resources are needed: • May need help form R&D on sizing and pricing proposal

8. Top 10 Customers – Jarred Mason (LV & AZ)AJ’s ALL • What is currently working: • Corporate event attended with Patrick. • Found opportunity to place strudel stick. • Specific Products to be proposed: • Strudel stick, croissant dough, muffin batter, mini pastry, bars & Brownies • What are the Barriers: • Customer is having some quality issues • Moving to all natural in all dough • What resources are needed: • R&D to help solve quality problems • Patrick and baking tech plan • R&D to work on more all natural dough

9. Top 10 Customers – Jarred Mason (LV & AZ)Harrah's AZ • What is currently working: • Added several indv. Pastry items and sheet cakes • Specific Products to be proposed: • new indv. Pastry flavors, bar & brownies for the buffet. • What are the Barriers: • pricing, customer only gets delivery 2 times per week, contract • What resources are needed: • Pricing Proposals, contract help

10. Top 10 Customers – Jarred Mason (LV & AZ)Merit Foods • What is currently working: • Successfully made transition for all Tucson customers. Added 2 new customers • Specific Products to be proposed: • 9" cakes, additional croissant & Danish dough. • What are the Barriers: • Training customers sales staff, finding products that will work for the distributor pricing, getting Harrah's' to accept Merit as a vendor. • What resources are needed: • Marketing team support to create marketing plan, pricing proposal, help with Corporate Caesars to get Merit approved.

11. Top 10 Customers – Jarred Mason (LV & AZ)Renaissance Phoenix Downtown • What is currently working: • products that help the customers from lack of labor. • Specific Products to be proposed: • Frozen dough all, indv. Pastry and pre pack desert for box lunch • What are the Barriers: • Customer has expressed concern for not being able to get product when needed • Pricing • What resources are needed: • Baking tech when ready to make the move. Also customer leads a quarterly meeting for area Chefs and would like us to participate.

12. Top 10 Customers – Jarred Mason (LV & AZ)Fort McDowell Casino • What is currently working: • Customer is currently baking muffins and using Sealed Fresh to fill in • Specific Products to be proposed: • Elite cakes, mini pasty, large sealed fresh • What are the Barriers: • Customer has expressed concern for only 2 day per week delivery, pricing • What resources are needed: • pricing proposal

13. Other new accounts on hit list! • Las Vegas • Bellagio • Wynn • Vadara • Arizona • James Gerard foods • Wild Horse Pass Casino • Sheraton Downtown Phoenix • Hyatt Phoenix Downtown • Desert Diamond Casino

14. Where is the sales growth coming from?

15. What customer segments will the growth come from?

16. What Product segments will the Business come from?

17. Total new Business goal! • Las Vegas • $200,000 • Arizona • $200,000 Total for both: $400,000

18. Thank You!!!