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Golf Conference

Golf Conference. GUI and ILGU November 19 th 2010. Golf as a Sport. “ To succeed as a business it first must succeed as a sport”. GUI Membership, 31 st October 2009 – 31 st October 2010. GUI - Analysis of Memberships: 1981 – 2010. Women’s Golf in Ireland. 18,200. 22,300. 30,200.

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Golf Conference

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  1. Golf Conference GUI and ILGU November 19th 2010

  2. Golf as a Sport “ To succeed as a business it first must succeedas a sport”

  3. GUI Membership, 31st October 2009 – 31st October 2010

  4. GUI - Analysis of Memberships: 1981 – 2010

  5. Women’s Golf in Ireland 18,200 22,300 30,200 50,000 57,750 • Dual Members = 4,250 (included in 57,750) • Non Playing = 4,500 (included) • Paying Members 2010 = 45,000 down 2,000 members on 2009 (4.5%)

  6. GUI / ILGU Growth: 1981 – 2009

  7. GUI / ILGU Paying Membership Comparison 2001 - 2009 Ratio 3.5 : 1 1991 – 2001 Ratio 3:1 1981 – 1990 Ratio 2.5 : 1

  8. Male / Female Golf Club Memberships

  9. Junior Membership – Ratio Male/Female 7% 9% 12% 12% 29% 20% 30% 28% 68% 61% 64% 60% 84% of Under 18 in Ireland are boys (23,300) versus 16% girls (4,500)

  10. GUI – Golf Societies Registered Societies Non Registered Societies • Total Societies = 610 - 31,000 members • 10% Dual Members - 3,000 • Golf Club Members - 20,700 (74%) • Non Club Members - 7,300 ( 26%) • Total Societies = 2,000 - 102,000 members • 20% Dual Members - 3,000 • Golf Club Members - 41,000 (50%) • Non Club Members - 41,000 (50%) Casual Golfers estimate – 50,000 +

  11. Members by Age Group Female Over 75 Under 18 65 - 75 19 - 30 51 - 65 31 - 50

  12. Sports Research from the ESRI • Golf is the second most popular sport played by 12% of adults • Benefits of regular sport in term so health and social contact • People who play sport are, better educated, younger, more like to be male and • are better off • 76% of sport played by Over 18s is individual sport not team • Individual sports are sports for life – significant drop in team sports after age 20 • After age 20 women are just as likely as men to start a new sport and no more • likely to drop a sport they already play. • Individual sport is more expensive than team sport • Primary barriers to taking up a sport – Physical reason, Time, Cost, Disadvantaged

  13. Solutions • Women in Golf Programme • Junior Golf Ireland • Within the club • The Lost Generation • Junior and Juveniles • Membership categories – flexibility • Golf for the family / social activities • Competition formats / Timesheets • Pricing

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