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Revolutionizing Community Learning through New Media Ecology

Explore the impact of new media ecology on community learning, including participatory knowledge creation, social networks, and digital literacy. Learn about the Information Needs of Communities and the importance of wireless connectivity and social networking. Discover the role of social networks in learning, new literacies required, and attributes to maximize community engagement with information.

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Revolutionizing Community Learning through New Media Ecology

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  1. How communities learn Lee Rainie, Director, Pew Internet Project 6.9.11 Black Hills Knowledge Network Email: Lrainie@pewinternet.org Twitter: @Lrainie

  2. New learning environment • Speed, availability, searchability of information • New kinds of participatory knowledge creation – rearrangement of expertise • Reallocation of attention • Importance of social networks • Elevation of new literacies

  3. New kind of learners • More self directed and better prepared to capture new information inputs • More reliant on feedback and response • More attuned to group-based knowledge • More open to cross discipline insights, creating their own “tagged” taxonomies • More oriented towards people being their own individual nodes of production

  4. New media ecology-- Knight Commission on Information Needs of Communities • Quality journalism through local newspapers, local television and radio stations, and online sources • A local government with a committed policy on transparency • Citizens with effective opportunities to have their voices heard and to affect public policy • Ready access to information that enhances quality of life, including information provided by trusted intermediary organizations in the community on a variety of subjects

  5. New media ecology-- Knight Commission on Information Needs of Communities • High speed internet available to all citizens • Local schools with computer and high-speed internet access, as well as curricula that support digital and media literacy • A vibrant public library, or other public center for information that provides digital resources and professional assistance • A majority of government information and services online, accessible through a central and easy to use portal

  6. Revolution #1 Internet and Broadband

  7. 70% 66%

  8. Broadband adoption by community type

  9. Home b-band South Dakota = 60%

  10. Consequences for info ecosystem Explosion of creators and niches

  11. Networked creators among internet users • 65% are social networking site users • 55% share photos • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 15% have personal website • 15% are content remixers • 14% are bloggers • 13% use Twitter • 6% location services – 9% allow location awareness from social media

  12. Revolution #2 Wireless Connectivity

  13. Cell phone owners – 85% adults 96% 90% 85% 58% Urban-84% Suburban-86% Rural-77%

  14. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%

  15. Cell phones as connecting tools % of cell owners • 64% send photo or video • Post video 25% • 55% access social net. site • 30% watch a video • 11% have purchased a product • 11% charitable donation by text • 60% (Twitter users) access Twitter 2/22/2011 17

  16. 1 in 4 adults use apps All adults 85% use cell phones 35% have apps 24% use apps May 2010 and Nov 2010 surveys

  17. 56% of adults own laptops – up from 30% in 2006 52% of adults own DVRs – up from 3% in 2002 44% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 12% of adults own e-book readers - Kindle 8% of adults own tablet computer - iPad

  18. Revolution #3 Social Networking

  19. The social networking population is more diverse than you might think Urban-64% Suburban-65% Rural-49% 5x 5x 7x 5x • 2/22/2011 21

  20. Why South Dakota so high?

  21. What does this mean for learning? 1) Social networks are more influential as … Sentries

  22. What does this mean for learning? • 2) Social networks are more influential as … Evaluators

  23. What does this mean for learning? 3) Social networks are more influential as … Audience

  24. What does this mean for learning? 4) New literacies are required - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content/knowledge - personal information literacy - ethical behavior in new world

  25. “Information needs of communities” - -- Knight Commission 2009 • Attributes • Maximize the availability of relevant and credible information • Strengthen the capacity of individuals to engage with information • Promote individual engagement with information and the public life of the community

  26. Understanding a Community Information Ecosystem • Infrastructure: • Media • Internet • Libraries • Skills: • Individuals’ Ability to Access Information • Individuals’ Ability to Exchange Information • Government’s Ability to Exchange Information • Supply: • Community News and Events • Quality of Life Information • Government Services and Information

  27. Revolution #4 Post PC, new interfaces, better search, local awareness, social graph

  28. Revolution #5 Internet of things, big data

  29. Thank you! Questions?

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