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Canon Australia Is it an Intelligent Organisation?

By: David Laurence Simar Singh Dung Dinh Andrew Yates. Canon Australia Is it an Intelligent Organisation?. About Canon. Established in 1937 First product was office equipment Global company A highly profitable organisation. Mission statement.

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Canon Australia Is it an Intelligent Organisation?

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  1. By: David Laurence Simar Singh Dung Dinh Andrew Yates Canon Australia Is it an Intelligent Organisation?

  2. About Canon Established in 1937 First product was office equipment Global company A highly profitable organisation

  3. Mission statement ‘To be the preferred supplier we will be easy to deal with and provide quality, value for money, products and services. To ensure success for all stakeholders we will deliver profitability, growth, job fulfillment and have a positive impact on the community.’ (Canon Australia)

  4. Business areas Canon Information Systems Research Customer Service/Call centre Sales Online support Accounting/Finance Legal Logistics HR Corporate communication Information Technology

  5. Products Printers & Copiers Binoculars T.V. lenses Calculators Cameras,video cameras, faxes, scanners

  6. Analysis of Methodology Understanding needs Key findings The redesign process

  7. Understanding Needs What prompted the redesign? Why bring a 3rd party to the table? How did Canon and Step Two identify needs? Top-down approach Stakeholder consultation Usage analysis

  8. Key Findings IM has a big role in day-to-day life in Canon iCON was patchy in its relevance to all staff Staff preferred information “pushed” to them Tacit knowledge dominated Information silos iCON has the potential capture and disseminate tacit knowledge and unify Canon

  9. The Redesign Process Task-based assessment of IA (Leake et al. 1999), (Kennedy 2007) Card sorting (Mauer 2007) Prototyping Usability testing

  10. Key Features of the New Design There are four main features of the new intranet design that have been incorporated. These are: My Department Info for Staff About Canon Other Departments

  11. My Department Key feature - not a corporate home page try to eradicate any ‘turf wars’ My Department will act as the individual users home page introduce a tactical personalisation.

  12. This philosophy is not new as the company, Step Two illustrates in their article, ‘Full site redesign? Start by addressing the home page’. (Barker 2006) In brief, they mention that many companies have links such as useful links, recent updates and hotlinks. This can cause relevant information that staff require very difficult to find as was the case for the old Canon intranet design

  13. Info for Staff contains all the information about being a Canon employee and will be considered the most relevant section to Canon staff apart from the My Department section. task or subject based rather than departmental based Some of the information that can be accessed in this section are annual leave, payroll, human resources and training.

  14. overcomes any problems that can occur when the staff mental models of department differ to what actual exist also allows any new staff members to know who is responsible for what. one of the major changes on the intranet as it enabled the information to be found much easier for everyone

  15. About Canon contains information about Canon as a company rather than each individual staff (as this is covered in My Department) Staff were comfortable with this distinction as it makes the distinction between ‘us and them’

  16. facility to ‘cross reference’ between various pages when the information requested falls across two sections e.g health and safety, environment, facilities This is useful if the staff member looks in the ‘wrong’ section.

  17. Other Departments information from other parts of the business apart from the users own department is listed information is organised is how the Canon Australia organisation chart (or the staff’s perception of it) is structured allows other departments to publish information that is required by staff outside that department.

  18. will need to be strictly controlled to avoid any unnecessary and irrelevant information otherwise staff will not use the intranet and it will be a step backwards.

  19. Comparison between Canon Intranet and NAB Intranet Both the NAB and Canon are prominent organisations. They both excel in their line of work Due to the high volume of employees in both organisations, they are required to have an intranet system which is innovative and delivers in depth information to their employees

  20. Audience for Canon Intranet Vs NAB Intranet: Canon Intranet: The Canon intranet’s main audience are the Canon employees. These may Include GM’s, Support personnel, engineers etc. The Canon intranet will list similar application to that of the NAB but May list more technology marvels instead of economic events occurring.

  21. NAB Intranet The NAB intranet’s audience is similar to Canon but the only difference is probably that it is also available to front line staff. As Canon doesn’t necessarily have direct to public sales offices. Where as the NAB has branches in cities all across the world.

  22. Commonalities between the two intranets: The two intranets are very similar as they both have the same function. Which is as a communication device to it’s direct employees

  23. Canon Intranet (Homepage):

  24. NAB Intranet (Homepage):

  25. Canon (HR)

  26. NAB (HR):

  27. Canon (Locations):

  28. NAB (Locations)

  29. Canon (Search Engine):

  30. NAB (Search Engine)

  31. In–House Intranet development (NAB) Vs Third- Party The Canon intranet had their intranet developed through a third party company Where as our example intranet (NAB) has created it’s own intranet using it’s in house resources. (NAB Intranet 2008)

  32. Is this an Intelligent Organisation? Redevelopment of the intranet; staying up to date with technology. By doing so it delivered audience internal & external and There is a good understanding in development and maintenance Performed a Needs Analysis on their Intranet. Admitted there was a problem and decided to take the opportunity to perform a needs analysis which aided the redesign of the intranet

  33. Allowed an end users perspective on what was required – allowed effective communication across all areas of the organisation. New intranet site allows a tacit personalisation to the intranet i.e. only relevant information on the home page is shown to the user

  34. The redesign focused around making tools that would aid in meeting Canons strategic and operational goals Clear and organised information into 4 areas – My Department, Info for Staff, About Canon and Other Departments. Allows the focus on relevant information for day-to-day tasks but also still allowing access to other information when required.

  35. Summary It appears that Canon is an Intelligent Organisation. However the new Intranet is in its infancy so a detailed follow up in the future may be beneficial.

  36. References • Barker ,I 2006, Full site redesign? Start by addressing the home page, Viewed 5 April 2008, <http://www.steptwo.com.au/papers/cmb_fullsiteredesign/index.html> • Canon Australia 2008, Canon Australia’s Vision & Mission, Viewed 3 April 2008 <http://www.canon.com.au/about/story_112.html> • Kennedy, P 2007 The many faces of information architecture, Viewed 7 April 2008, <http://www.steptwo.com.au/papers/kmc_iafaces/index.html> • Leake, D, L, Birnbaum, Marlow, C, Yang,H 1999 – ‘Task-Based Knowledge Management’ Proceedings of the AAAI-99 Workshop on Exploring Synergies of Knowledge Management and Case-Based Reasoning AAAI Press, Menlo Park, <http://www.cs.indiana.edu/~leake/papers/p-99-02.pdf> • Maurer, D 2007,Card-Based Classification Evaluation, Viewed 7 April 2008, http://www.boxesandarrows.com/view/card_based_classification_evaluation • NAB 2008, NAB Intranet , Viewed 5 April 2008, <http://www.thenational.com>

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