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The Power of Compelling Messaging + Storytelling

The Power of Compelling Messaging + Storytelling. Terra Hall, Media Advocacy Manager, Voices for Healthy Kids. How much sugar???. Calculate how many teaspoons of added sugar in each item. 4g = 1 tsp. Interview + Message Basics. Write your own headline.

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The Power of Compelling Messaging + Storytelling

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  1. The Power of Compelling Messaging + Storytelling Terra Hall, Media Advocacy Manager, Voices for Healthy Kids

  2. How much sugar??? Calculate how many teaspoons of added sugar in each item. 4g = 1 tsp.

  3. Interview + Message Basics • Write your own headline.

  4. “IF YOU CAN’T EXPLAIN IT TO A SIX YEAR OLD, YOU DON’T UNDERSTAND IT YOURSELF.”

  5. Interview + Message Basics • Write your own headline. • Keep your message clear and simple.

  6. Interview + Message Basics • Write your own headline. • Keep your message clear and simple. • First impressions stick. Start strong. • Body language matters.

  7. Interview + Message Basics

  8. Interview + Message Basics • Write your own headline. • Keep your message clear and simple. • First impressions stick. Start strong. • Body language matters. • Use emotion to tell stories.

  9. Interview + Message Basics • Write your own headline. • Keep your message clear and simple. • First impressions stick. Start strong. • Body language matters. • Use emotion to tell stories.

  10. Elements of a message • Problem • Solution • Ask • Urgency • Hope

  11. Elements of a message • Problem • Solution • Ask • Urgency • Hope

  12. What Is a Message Wheel? • Visual format for organizing the messages that are key to your issue • Heart of message – that one thing you always want to share – is placed in the wagon • Supporting statements – which would likely include the problem, solution, and one or two other key statements - are the wheels that carry that message

  13. What is a Message Wheel? • Your most important message – that one thing you always want to share – is placed in the middle of the wheel. • Supporting statements – which would likely include the problem, solution, and one or two other key statements - are placed around the wheel like spokes. • Points that explain or expound on your supporting statements are added under each heading.

  14. Kids meals are unhealthy – packed with sugar, salt and fat. . We’re busy. We grab meals on-the-go. It’s important that restaurants offer healthy options. Parents want to cut down on their kids’ requests for junk food and sugary drinks. Restaurants can offer healthier options like water or milk instead of soda. Drinking sugary drinks is associated with chronic diseases, such as heart disease and diabetes.

  15. Health Equity Equity and equality are two strategies we can use in an effort to produce fairness. Equality is treating everyone the same. Equity is giving everyone what they need to be successful.

  16. Values-based Messages to Call for Health Equity in Public Policy Look at the places where there is the greatest gap in opportunities for people to be healthy, and focusing changes there first so people are able to reach their full potential. • Message • Why it works Aligns with human potential value. Essential to emphasize that defining “greatest need” is not limited to a certain group or type of community. Rather, any community could be eligible. (The word eligible was a key term in testing with decisionmakers and likely voters.)

  17. How Can Health Equity Be Used in Advocating for Healthy Kids’ Meals?

  18. Small Group Discussion • What’s at the heart of your message wheel? • Equity vs. Equality

  19. Break

  20. Role Play Time! • Role Play #1: Speaking to a lawmaker who is lukewarm/neutral on the issue that you hope to convert as a supporter • Role Play #2: Speaking to a lawmaker who is opposed • Role Play #3: Speaking to another parent, provider or organization that you hope to recruit to work on the campaign • Role Play #4: Speaking to the media about how healthy kids’ meals benefit the entire community

  21. Speaking to a lawmaker who is lukewarm/neutral on the issue that you hope to convert as a supporter

  22. What went well? • Where did you get stuck? • What would you do differently the next time?

  23. Speaking to a lawmaker who is opposed

  24. What went well? • Where did you get stuck? • What would you do differently the next time?

  25. Speaking to another parent, provider or organization that you hope to recruit to work on the campaign

  26. What went well? • Where did you get stuck? • What would you do differently the next time?

  27. Speaking to the media about how healthy kids’ meals benefit the entire community

  28. What went well? • Where did you get stuck? • What would you do differently the next time?

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