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A Lala Lajpat R ai College, B.M.S. initiative since 2000.

WHAT IS TSUNAMI?. A Lala Lajpat R ai College, B.M.S. initiative since 2000. Fo otfall of over 8000 management students from various colleges. Tsunami brings together academic excellence with excitement and thrills . WHY ASSOCIATE WITH US?. Public and Brand outreach like no other.

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A Lala Lajpat R ai College, B.M.S. initiative since 2000.

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  1. WHAT IS TSUNAMI? • A Lala Lajpat Rai College, B.M.S. initiative since 2000. • Footfallof over 8000management students from various colleges. • Tsunami brings together academic excellence with excitement and thrills.

  2. WHY ASSOCIATE WITH US? • Public and Brand outreach like no other. • Participation from colleges like H.R, Xaviers, Jai Hind • Excellent and innovative publicity. • Extensive press and media coverage. • Exclusive promotion through specifically formulated events for your company. • Diversity in audience.

  3. 2014 CALENDAR • Pre - Event (SOCIAL CAUSE) • Contingent Leader(CL) Meet • DAY 1: Carnival Day • DAY 2: Youth Parliament (Round 1) • DAY 3: Treasure Hunt • DAY 4: Youth Parliament (Final Round) & Night Event • DAY 5: Sports Day • DAY 6: Mega Management 1 & 2 • DAY 7: Buffer Day • DAY 8: Cultural Day

  4. CARNIVAL DAY • THE CURTAIN RAISER • Participation: 1500+ • Venue: Grant Medical College Grounds .

  5. YOUTH PARLIAMENT • PREPARING THE LEADERS OF TOMORROW. • Participation: 400+ • Venue: College Auditorium

  6. TREASURE HUNT • BRAIN TEASER FOR EVEN THE WITTIEST. • Venue: ESSEL WORLD or IMAGICA • Participation:1800 +

  7. NIGHT EVENT • A night to remember. • Particpation : 300 + • Venue : LalaLajpatRai College.

  8. SPORTS DAY • SURVIVAL OF THE FITTEST. • Participation: 800+ • Venue: Priyadarshani park (P.D.P)

  9. MEGA MANAGEMENT • TEST FOR THE REAL WORLD. • Participation : 300 + • Venue : LalaLajpatRai College.

  10. CULTURAL DAY • THE GRAND FINALE! • Participation:1800+ • Venue: Lala Lajpatrai College Auditorium

  11. MEDIA PLAN

  12. OVERVIEW

  13. OUR MEDIA PARTNERS

  14. BIRDS EYE-VIEW Banner visibility from LalaLajpatrai College • Visibility: • Haji Ali • NSCI

  15. BIRDS EYE-VIEW Banner visibility from LalaLajpatraiCollege • Visibility: • Haji Ali • NSCI

  16. OUTDOOR MEDIA PROMOTION • Locations: • Worli • Bandra WorliNaka – 30x20 - ET

  17. OUTDOOR MEDIA PROMOTION • Locations: • Worli • Bandra Worli Dunlop – 30x20 - HT

  18. OUTDOOR MEDIA PROMOTION • Locations: • Worli • Bandra

  19. THE HUMAN CHAIN • ‘Anti rape-human chain’. • Event covered by various Media channels. • Tie-up with The NGO MARD .

  20. SOME OTHER IDEAS… Flash Mob Neon Light Wishing wall

  21. CELEBRITY ASSOCIATES

  22. CELEBRITY ASSOCIATES • Youth Parliament Judge: • Aditya Thackeray • Carnival Day Judge: • Vivaan Shah • Karthika Nair • Cultural Day: • BomanIrani • Jacky Bhagnani • Sanjay Gadvi • Omar Qureshi • Anita Dongre • Raza Khan • DiaMirza • KunalKapoor • RajkumarHirani • Sanjay Dutt

  23. CELEBRITY ASSOCIATES • Youth Parliament Judge: • Aditya Thackeray • Carnival Day: • Naved Khan • Nikhil Chinapa • Cultural Day: • BomanIrani • Jacky Bhagnani • Sanjay Gadvi • Omar Qureshi • Anita Dongre • Raza Khan • DiaMirza • KunalKapoor • RajkumarHirani • Sanjay Dutt

  24. CELEBRITY ASSOCIATES • Youth Parliament Judge: • Aditya Thackeray • Carnival Day Judge: • Vivaan Shah • Karthika Nair • Cultural Day: • Jacky Bhagnani • Imam Siddique • Omar Qureshi • Anita Dongre • Raza Khan • RanbirKapoor • KunalKapoor • Ileana D’Cruz • Sanjay Dutt

  25. SPONSORSHIP SCHEME

  26. 1.TITLE SPONSOR - Rs7,00,000 • Two 28ft (length) by 12ft (width) banner. One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College. 3 Banners byour outdoor partner. • Twenty-Five 3ft (length) by 5ft (width) banners and 15 standees. • Your logo and company name proudly displayed as the major sponsor on all merchandise, hoardings and banners and on the backdrop for the final and most important day-The Cultural day • Radio, newspapers, magazines & outdoor hoardings will have the largest logo and Presented By “Your Company”. • Promotion through Facebook, Twitter, Tsunami website and blog.

  27. 1.TITLE SPONSOR-Rs 7,00,000 • Over 10,000 people will be connected via the internet. • Company video to be played in between events and in waiting rooms. • Your company logo on all T-shirts (400 t-shirts). • Highest promotion given to your company in our outdoor hoardings and outdoor advertisements. • Highest publicity to your company through flash mobs and other entertainment events held by tsunami 2014. • A tailor made event for you as per your requirement. • A stall could be provided for you if required. • We would have fillers and other unique ways to market your brand on important days of our festival like carnival and cultural day where we have the maximum footfall.

  28. 2. POWERED BY- Rs. 6, 00,000 • One 28ft (length) by 12ft (width) banners facing Haji Ali-Worli and One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College. • With an approximate of a million cars passing by Haji Ali each day, your brand establishes maximum visibility, since the banners will be showcased for a period of 15days. • Twenty 3ft (length) by 5ft (width) banners and 10 standees to be put in and around our events venue. • 3 Banners by our outdoor partner the size and the location of the same will be confirmed by 15th August for 10 days. • The second largest logo on all hoarding and banners especially on the cultural & the carnival day backdrop.

  29. 2. POWERED BY- Rs. 6, 00,000 • Radio, newspapers, magazines & outdoor hoardings will have the second largest logo and Associated By “Your Company”. • Promotion through Facebook, Twitter, Tsunami website and blog. • Over 10,000 people will be connected via the internet. • Company video to be played on the cultural and the carnival day. • Tsunami committee members and volunteers will wear a uniform T-shirt with Associate sponsors logo on it (400 t-shirts). • Second preference in promotion (after the title sponsor) given to your company in our outdoor hoardings and outdoor advertisements.

  30. 3.ASSOCIATE SPONSOR– Rs. 4,50,000 • One 28ft (length) by 12ft (width) banner.One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days atLala Lajpat Rai College. • With an approximate of a million cars passing by Haji ali each day, your brand establishes maximum visibility, since the banners will be showcased for a period of 15days. • 2 Banners by our outdoor partner the size and the location of the same will be confirmed by 15th August for 10 days. • Tsunami 2014 Co-Sponsored by “Your Company” in all media.

  31. 3.ASSOCIATE SPONSOR– Rs. 4,50,000 • Third largest logo on all billboards by outdoor media partner. • 20 banners (3ft by 5ft) and 15 standessto be put on every event venue. • A stall will be provided in the college campus by this the company product can be sold or advertised.

  32. 4. CO-SPONSOR -Rs. 3,00,000 • Our latest and most innovative offer is that: if as a sponsor, you do not feel associated with the events in specific, our events team is willing to design an event that caters to your needs. Every product or service you offer can be worked into this. • 15 banners (3ft by 5ft) and 5 standees to be put in and around our events venue. • A stall will we provided if required • Has the option of sponsoring one particular day, could be any of the three most visited days (Cultural, Sports or Carnival day). Only the Co-sponsor and the Title sponsor would sponsor the day.

  33. 4. CO-SPONSOR- Rs. 3,00,000 • Tailor made event only for your brand (includes You Sponsor, We Create) • Tsunami 2014 Co-Sponsored by “Your Company” in all media. • Second largest logo on all billboards by outdoor media partner.

  34. 5.GENERAL SPONSOR-Rs. 1,00,000 • 5 banners and 8 standees will be out around the events taking place. • Time to time announcements about the company will be made. • Company logo mentioned in cultural day backdrop, on the website and Customized deliverables. • A seminar. • A stall will be provided in the college campus.

  35. Social media • Marketing through various social media sites spreading the word about the companies associated with tsunami. • Website : www.tsunamifestbythebay.com • Facebook : https://www.facebook.com/TsunamiFestByTheBay • Instagram : tsunami_festbythebay • Twitter : @FestByTheBay

  36. CONTACT US President Rohil Shah – 9167615225 HaseebNathani – 9665334455 Marketing Chairperson Jay Parikh – 9930761238 AkankshaSaigal – 9769757653 For further information: E-mail - marketing@tsunamifestbythebay.com Website - www.tsunamifestbythebay.com

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