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ElderBerry tm

ElderBerry tm. Making it simple to stay in touch with family, friends, community, and caring services. ElderBerry tm. Imagine. ElderBerry tm Overview. Product Description Prototype Web site Purchasing Customer Service Operations / Manufacturing Target Market Sale Channels Financials

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ElderBerry tm

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  1. ElderBerrytm Making it simple to stay in touch with family, friends, community, and caring services

  2. ElderBerrytm Imagine

  3. ElderBerrytm Overview • Product • Description • Prototype • Web site • Purchasing • Customer Service • Operations / Manufacturing • Target Market • Sale Channels • Financials • Questions and Answers

  4. Product Description ElderBerrytm is a multimedia and Internet-enabled computer running GUI application specific softwaredesigned to simplify commonweb-based services

  5. Product Description ElderBerrytm offers: • Large, backlit icons that are easier to see and recognize • The voice recognition feature makes ElderBerrytm extremely intuitive. • You simply touch the desired function icon or say thecommand and let ElderBerrytmdo all the technical work for you. • Plus, there’s a built-in tutorial, incase assistance is needed

  6. Product Description User input: • Multi-touch Screen • Voice Recognition • Wireless Keyboard and Mouse Built in: • Speakers • Microphone • Camera • DVD player • Easy Access Front Ports

  7. Product Description ElderBerry’stm standard configuration: • Six default service icons • Eight control icons • Six additional service icons

  8. Product Description Default Service Icons: • Calendar • Clock • Weather • Voice Mail • Email • Internet Telephone

  9. Product Description Control Panel Icons • Service • Calculator • Voice Activation • Speaker • Camera • PC On Toggle • EMS • I.C.E.

  10. Product Description Six User Defined Service Icons: • Are configured at time of purchase Additional Service Icons • May be added atanytime • As many as neededthrough CustomerSupport

  11. Customer Service • Elder Berrytm takes great pride in the way we “care” for our customers • Our customer service technicians are available 24/7 • Assist with ISP Installation • Assist with In-home ElderBerrytm Installation • On Demand Automatic System Upgrades and Icon Configuration

  12. Prototype

  13. Web Site

  14. Purchasing

  15. Operations / Manufacturing Process ElderBerrytm: • Designs, Develops, and Publishes ElderBerrytm GUI Software and Documentation • Sends Software, Upgrades, and Documentation to Cybernet Cybernet: • Builds the ElderBerrytm PC Units to Specifications • Installs the ElderBerrytm GUI Software on ElderBerrytm PC Units

  16. Operations / Manufacturing Process ElderBerrytm: • Sends Customer Specific Configuration Information to Cybernet Cybernet: • Loads and Configures Specific End User GUI • Packages and Ships ElderBerrytm PC Unit along with Documentation to Customer • Notifies ElderBerrytm and Customer of Delivery Date • Handles all Hardware/Shipping/Handling Customer Service Issues

  17. Operations / Manufacturing Process ElderBerrytm: • Handles all Software/Configuration/Installation Specific Customer Service Issues • Handles Upgrades and Configuration Corrections • Performs End User Training • Arranges Requested ISP Installation • Arranges Requested In-home Installation

  18. Target Test Market ElderBerrytm is designed to address the special needs and requirements that are unique to Baby Boomers and Beyond

  19. Target Test Market We plan to focus our target TEST market on older people living in top rated nursing home/extended care facilities in a metropolitan area of a state with a large retired population

  20. Target Test Market • We chose the state of Pennsylvania because it meets both these criteria.

  21. Sales Channels • Partnerships • CyberNet • Web Service Links • Long-term Care Facilities • Direct sales • Web Site • Mail • Phone

  22. Financials – EFA Breakdown • Labor • Marketing • Sales • Software • Hardware • Revenue

  23. Financials • Investment Amount: $6,000,000 • A discount rate of 6% is used to calculate NPV • Break-even occurs between the 1stand 2ndquarter of the 2nd year • Actual break-even occurs at 5.0382 quarters • Overall NPV (economic benefit) $11,652,160 • Overall ROI: 0.34 (Net Present Value)   • ROI  Break-Even Fraction: 0.0382 • Actual Break-Even occurs: 5.0382 Qtrs

  24. Financials Assumptions: • We can develop this product in 6 - 9 months • Our development costs will be: $398K $377K (labor) + hardware ($16K) + software ($5K) • We will sell our product for $1800 • We can sell 1000 units in the 4th quarter of the model • We expect to sell 2000 units in each quarter from quarter 1 in year 2 onward

  25. Financials

  26. Financials Pro forma Income Statement

  27. Conclusion • ElderBerry’stm Economic Feasibility Analysis shows that itis a Realistic Innovative Information Technology Project • ElderBerry’stm Business Team has the Required Expertise • ElderBerry’stmMarketing and Sales Plans are Appropriate and Achievable • ElderBerrytm meets the High Tech Needs of the Baby Boomers and Beyond

  28. Questions and Answers

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