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Extended Parallel Process Model

Extended Parallel Process Model. EPPM. Kim Witte Focuses on how to channel fear in a positive, protective direction instead of a negative, maladaptive direction Based on fear appeal, but also incorporates elements of TRA/TPB, and self-efficacy. Elements. Campaign messages should contain:

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Extended Parallel Process Model

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  1. Extended Parallel Process Model

  2. EPPM • Kim Witte • Focuses on how to channel fear in a positive, protective direction instead of a negative, maladaptive direction • Based on fear appeal, but also incorporates elements of TRA/TPB, and self-efficacy

  3. Elements • Campaign messages should contain: • Threat component • Increase perceived susceptibility • Increase perceived severity • Efficacy component • Perceived self-efficacy • Response efficacy

  4. External Stimulus 1st Appraisal 2nd Appraisal Danger Control Message Components: Threat: -susceptibility -severity Efficacy: -self-efficacy -response efficacy Message Acceptance High efficacy Threat appraisal Efficacy Appraisal Fear Message Rejection Low efficacy Fear Control

  5. Danger Control vs. Fear Control • How do people control fear? • How do people control risk or danger? • How does knowing this help us make sense of people’s behaviors?

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