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E-books @ Melbourne Library Service. MLS snapshot. Five service points City Library North Melbourne Library East Melbourne Library & Community Centre Hub@Docklands Access point www.mebournelibraryservice.com.au 47 EFT (65 people) $6.5 million operating budget. MLS snapshot.
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MLS snapshot Five service points City Library North Melbourne Library East Melbourne Library & Community Centre Hub@Docklands Access point www.mebournelibraryservice.com.au 47 EFT (65 people) $6.5 million operating budget
MLS snapshot 70% non-resident usage Serving a rapidly increasing resident population (2007=75,000, 2011=104,000) 17-35 years – largest users Time poor customers City Library – busiest public library in Victoria International student usage 8%+ increase in usage per annum Vertical communities Cardless members Attract people who are traditionally non-users Both community and CBD library service
MLS snapshot Usage 2009-10 79,964 members (45,000 active in 09-10) 27,000 new members 157,000 items in collection 1,269,951 loans 1,096,775 visits 2,732,318 web page views (12 million+ hits) 185,624 computer bookings 28,000 database searches Open 204.5 hours per week.
SnapshotYTD 2011 January – April 2011 415795 loans (print and a/v) 328670 visits 60996 reserved items collected 188000 unique visits to website 13524 new members 6293 e-audio/e-book loans 1555 cardless members (301 verified) North Melbourne Library closed all January 2011
Timeline September 2009 Overdrive e-audio (200 titles) October 2010 Overdrive e-books (400 titles) December 2010 Bolinda e-audio (400 titles)
Current collection 916 Overdrive e-books 630 Adobe e-pub 286 Adobe PDF 460 Overdrive e-audio 132 MP3 328 Windows media audio (WMA) 603 Bolinda e-audio (MP3) E-book turnover Jan-April=4 (5.2 e-pub)
April 2011- loans 706 Overdrive e-books (+40% on March) 652 Adobe e-pub 54 Adobe PDF 466 Overdrive e-audio 178 MP3 288 WMA 562 Bolinda e-audio 1734 e-loans in total
Usage What is hot Crime and mystery Contemporary fiction Classic fiction Romance What is not Graphic novels
Success! Critical mass Ask the customers Improve access (Cardless membership) Work closely with the vendor(s) Promote heavily and frequently Regularly add content Monitor usage continuously Increase internet bandwidth Focus on access not the device
Enhancements& improvements Improve access via library catalogue Consortia arrangement Lobby the publishing industry
Challenges Publisher resistance Range and quality of titles Available content v actual demand Digital Rights Management (DRM) limiting content to particular devices eg Amazon to Kindle Geographic restrictions eg some publishers won’t allow access for Australia
Challenges Software requirements Various formats (pdf/epub/mp3/wma) Many players/vendors Seamless user access Integration with ILMS and library catalogue Inconsistent loan periods Resistance to consortia arrangements
Challenges Licence agreements and membership One copy per user limitation Budget constraints (capital v operational) Who owns the content What about LOTE?
Coming up in 2011/12 Freegal Southbank Library – digital focus Investigating other e-book providers (3M)