1 / 29

The Bourne Identity

The Bourne Identity. Brand Management for Real Life. Graphic Design. Brand/identity. Credibility. Eight Rules. 1. Know Thyself. Who are you? What is your current situation? What are others’ perception of you?. 2. Beware TMI. Identify, don’t explain. 3. Capitalize on emotion.

lenci
Download Presentation

The Bourne Identity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Bourne Identity Brand Management for Real Life

  2. Graphic Design

  3. Brand/identity

  4. Credibility

  5. Eight Rules

  6. 1. Know Thyself • Who are you? • What is your current situation? • What are others’ perception of you?

  7. 2. Beware TMI • Identify, don’t explain

  8. 3. Capitalize on emotion • How memories are formed • Shape and color • Historical context • Learned, cultural bias • Emotional response

  9. 4. Don’t be too obvious

  10. 5. Think long-term

  11. 6. The logo is king

  12. 7. Make it versatile • Print • Billboard • Web • Television • Animated

  13. 8. Target Audience • Potential Donors • Recipients

  14. How to manage your identity

  15. Use a style guide

  16. Use a style guide

  17. What’s in it

  18. What’s in it

  19. What’s in it

  20. What’s in it

  21. What’s in it

  22. What’s in it

  23. What’s in it

  24. What’s in it

  25. How to implement it • Get opinions up front • Present developmental stages to all relevant individuals • Explain rationale behind the design to those who will be using it • Provide identity elements in a central, well-known location • Ask CEO or department head to publicly endorse, explain and validate the style guide • Appoint a brand manager

  26. Questions?

More Related