1 / 42

What is social media… and (more importantly) Where are we going?

What is social media… and (more importantly) Where are we going? . Oregon Bar Association 05.20.10. Disclaimer – a rare treat.

lenka
Download Presentation

What is social media… and (more importantly) Where are we going?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is social media… and (more importantly) Where are we going? Oregon Bar Association 05.20.10

  2. Disclaimer – a rare treat • The information and opinions expressed today are my personal opinions and have not been reviewed by, are not endorsed by anddo not represent the opinion or viewpoints of KLC or its affiliates.

  3. I am your worst nightmare • Ask Jennifer Woodruff, KLC corporate counsel • I worked at Enron, yet I speak about ethics and social media around the country… • I am as experienced in business and social media as it gets… my digital footprint is long, and my business and public relations acumen is high • And I’m an extremely rarephenomenon

  4. …Or am I? Image: ® Walt Disney

  5. Six years ago last winter I was in deep $#@!

  6. Maslow’s Hierarchy was wrong • Social connectionis more foundational to our well- being than food, water and shelter • Emotionsare the primary shapers of our experience and trust

  7. What we’ll cover today • A brief history of social media • Community • Conversations • Content • Collaboration • A peek into the future of social media • Control • Cookies • Clouds

  8. But first! A word about “dark matter” Image: Hubble Space Telescope data (NASA, Jan 7, 2007)

  9. But first! A word about “dark matter” • The fact is… whatever has been posted on the Internet: • Can never be permanently deleted… • And few employees know it!

  10. Consider the Wayback Machine

  11. Versions of the truth are out there

  12. No matter how dead the deal is…

  13. Community… AND NOW… A BRIEF HISTORY OF SOCIAL MEDIA

  14. A brief history of social media • Community… • 2004: Conversations

  15. A brief history of social media • Community… • 2006: Content

  16. A brief history of social media • Community… • 2008: Collaboration

  17. A brief history of social media • 2010: Control • Consumers: My world, my way • Marketers: Attraction, access, data • Organizations: Protection and (more importantly) education

  18. Social media is not about tools or technology…

  19. Social media is about human interaction and social connections

  20. Where people flock… Technologybecomes smarter, anticipatory and even more socially embedded

  21. Control… AND NOW… A PEEK INTO THE FUTURE OF SOCIAL MEDIA

  22. A peek into the future of social media • Control • Cookies

  23. Replacing balloons on the antenna…

  24. Marketers are able to watch every move onsite…

  25. And that’s crack cocaine to us marketers…

  26. Meanwhile, consumers are prolific producers…

  27. And freely share content about businesses…

  28. And sharing is drop dead easy…

  29. 1M strong today, but huge upside…

  30. Finally cracking the local advertising code?

  31. Meanwhile, the future for Foursquare looks bright

  32. But the dark side of proliferation exists

  33. But the painful side of proliferation exists

  34. And proliferate it does: even search is social

  35. Hey! Are you listening?

  36. A peek into the future of social media • Control • Clouds

  37. Key questions: who owns consumers’ data?

  38. Who owns critical business data?

  39. Prepare all employees • Your employee handbook needs updating: • Covers social media – with the perspective that employees are “doing it” anyway • Employees have explicit responsibilities as Brand Ambassadors, during and after business hours – witness the Facebook (and Google) exposure • More importantly, your employees need to be educated and trained in proper etiquette

  40. Prepare your IT department • What happens when an employee leaves? • Do you have your employees’ logins and passwords to your business systems? Are you sure? Even in cloud apps? • Do you have your vendor relationships clearly defined? • What are your business rules around password data? • What is your crisis communication plan? (For weekends / emergencies)

  41. Five things that’ll kick your brand’s a$$ • (remember the disclaimer I started with) • PDA – especially location – -based social apps • You have no control here, so listen, listen, listen • Marketing’s crack-based innocence • Collaborate before you criticize • Educate before you do anything • Not having a listening system in place • Cloud-based apps and their passwords • Google, Bing, Yahoo, Facebook, Twitter, Flickr… • Restrictive policies that piss off employees • Especially when they leave

  42. social media happens Janet Johnson Twitter: @janetleejohnson 503.807.8964

More Related