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Challenges Met by Women in Business and Opportunities for doing Business with Women

Challenges Met by Women in Business and Opportunities for doing Business with Women.

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Challenges Met by Women in Business and Opportunities for doing Business with Women

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  1. Challenges Met by Women in Business and Opportunities for doing Business with Women ByProf Maggie Kigozi,Director, Crown Beverages Ltd.                    AtThe 8th COMESA Business Forum 2012Theme: Enhancing Intra-COMESA Trade through Micro, Small and Medium Enterprise Development - Seizing Opportunities for Innovation and Prosperity in BusinessVenue Speke Resort Munyonyo 21-22nd November 2012

  2. Women are 51% of the population • Women contribute 40% to GDP • Women make the buying • decisions for the family

  3. The status of women in business • WIB have made progress in the last ten years • Grassroots - Farmers and Traders including Cross Boarder • Services- Education, Health, ICT, Consultancy • Manufacturing - small and medium • Commercial Farming, Tree plantingTourism

  4. Opportunities for Women in Business • Investment - Capital, Credit • Reliable suppliers • Reliable Service Providers • Reliable Traders • Hard working employees and great CEO's • Consumers - women make the decisions

  5. Challenges met by Women in Business Challenge Solution Media, Associations, Government, ICT, Seek Short term eg Skilling Uganda Gender sensitive Changing Reduce Administrative Barriers Customer orientation, E tax Advocacy, • Information • Role models and mentors • Entrepreneurship, ICT and skills training.  • Access to Credit • Culture/access to land • Formalization • Taxation • Policy issues.  • Infrastructure

  6. Opportunities that women bring to Business • Reliable suppliers • Reliable service providers • Trade - excellent sales and marketingConsumers - demanding

  7. How should Business respond? • Segment your market - women are differentGive them an opportunity. Set targets for change eg 30% employees should be women. • Provide information • On job training and Skilling • Gender sensitive environment eg washrooms in manufacturing plants, women desk in banks, ensure respect at all levels • Advertising • Your product - choice, quality, cost advantage, attractive, efficient

  8. Grow your business • Change the way you work • Recognize WIB as partners • Recognize women as excellent employees ?CEO's • Recognize women as demanding consumers who hold the purchasing power for the family

  9. Thank you for listening to me

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