BANPAC 2008 Soda Free Summer Campaign & Rethink Your Drink

1. BANPAC2008 Soda Free Summer Campaign & Rethink Your Drink Christina Goette, MPH San Francisco Department of Public Health BANPAC Leadership Council Chair

2. Bay Area Nutrition & Physical Activity Collaborative • BANPAC • regional collaborative of over 100 health-related organizations • empowering communities to make system and environmental change to support better nutrition, physical activity and increased access to healthy foods. • BANPAC Counties: • San Francisco, Marin, Contra Costa, Alameda, Santa Clara, San Mateo

3. BANPAC Vision • BANPAC vision • People of the Bay Area are physically active, eat healthy foods and live in communities where policies and environments promote life-long health.

4. BANPAC Goals • To educate communities about healthy eating and physical-activity issues, particularly in food stamp-eligible populations. • To help encourage and empower communities to promote system and environmental change leading to healthier eating and physical activity. • To promote availability of affordable, quality, local fruits and vegetables in schools and communities.

5. BANPAC’s Soda Free Summer & Campaign Rethink Your Drink • Member organization, Alameda County, created and piloted campaign in 2007 • BANPAC well suited to conduct coordinated campaign • Infrastructure for broad reach across six counties • Support from media and evaluation partners • Enthusiastic and willing partners

6. BANPAC Campaign Goal • To pilot a BANPAC SFS/RYD campaign in six counties • To provide infrastructure to BANPAC member organizations • Training • Campaign materials • Media plan • Leadership • To inspire organizational/policy level changes

7. Campaign Implementation • The BANPAC Leadership Council obtained funding for • printing of Soda Free Summer materials • promotional items • SFS website • program evaluation • Coordination and media promotion time • Alameda County conducted Sugar Savvy Train the Trainer sessions at BANPAC meetings and in the community

8. BANPAC implementation • Regional Campaign launched at BANPAC membership meeting • Campaign messages and activities integrated into the Network for a Healthy California-Bay Area Region programs and campaigns • The Children’s Power Play! Campaign integrated curricular and campaign components into classroom lessons and the Spring into Health promotional campaign. • The Worksite Program integrated the Sugar Savvy curriculum and campaign materials into worksite wellness activities. • Workers reported weight loss and healthier eating as a result, and worksites instituted structural changes to their vending and food service policies.

9. Local Implementation • Board of Supervisors resolutions • Be Sugar Savvy workshops • Unique local community partners including • non-profit agencies, faith-based organizations, community based organizations, schools, CYOs, businesses, and government entities • Local adoption led to creative and innovative strategies that included not only individual behavior but organizational and policy change.

10. Local Implementation Example: SFUSD In May 2008, Be Sugar Savvy train-the-trainer workshops were presented to… 40 Middle School Health Team members 25 Secondary After School Coordinators 50 Elementary After School Coordinators 70 High School Health Team members 30 Elementary Nutrition Teachers

11. Local Innovations • Both San Francisco and Santa Clara Valley YMCA integrated the campaign into after-school and summer recreation programs • Kaiser, Contra Costa Health Plan, and El Camino Medical Group integrated SFS materials into their practices

12. More Local Innovations The Youth Leadership Institute conducted a bike blender smoothie demo and SFS promo at Novato High School that attracted 200 students. Alameda SFS Campaign kick-off centered on a Soda Buy Back Program (modeling after Senator Perata’s gun buy back program) at a low income housing complex in Hayward

13. Singing S-o-d-a at Coleman Elementary School in Marin

14. Local Organizational Changes • Menu Board Labeling • San Jose • Soda restrictions • limiting serving soda at county events • limiting soda for employees at Holiday Inn • Healthy Vending @ Rebekah Children’s services

15. Media • BANPAC developed media strategy through Network-sponsored training • Public relations assistance was donated for media outreach • Over 2,000,000 media impressions in Bay Area and nationally. • Champion moms • Bus backs, digital ads

16. Funders/Supporters • Kaiser Permanente Regional • The California Endowment • The Health Trust (Silicon Valley) • Alameda County DPH • Shape Up San Francisco • First 5 San Francisco • Sports Basement

17. NEXT Steps • Planning for 2009 campaign • With First 5 SF and Kaiser funding, unveil a PreK SFS/RYD kit in 2009 • Toolkit

18. Questions Christina Goette, MPH 415-282-4680 Christina.goette@sfdph.org Susan Karlins, MPH Email susan.karlins@hhs.sccgov.org Phone 408.793.2720 www.sodafreesummer.orgwww.banpac.org