TSDM - 26 Assess: who and where are we?

1. TSDM - 26Assess: who and where are we? What is an effective organization? Source: NWC Faculty

2. NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

3. Images of Organizations • Machines • Organisms • Political Systems • Brains • Cultures • Chaords • Networks NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

4. WHAT SHOULD YOU ASSESS? Only the things that matter ... • MISSION • CORE COMPETENCIES • STAKEHOLDERS • PRIORITIES • CULTURE • ORGANIZATIONAL STRUCTURE • COMMAND PHILOSOPHY • EXISTING STRATEGY • PEOPLE (HUMAN CAPITAL) • TACTICS, TECHNIQUES, & PROCEDURES • DECISION-MAKING PROCESSES • COMMAND POLICIES • TIME • TECHNOLOGY & “STUFF” • MONEY • PERFORMANCE MEASUREMENT SYSTEMS • ORGANIZATIONAL VISION How do I know what I know is any good? What don’t I know? What don’t I know that I don’t know? NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

5. Cognitive Barriers, Limitations • We tend to perceive what we expect to perceive • Once formed, initial impressions are hard to change • New information is assimilated into existing images NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

6. NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

7. NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

8. Structured Assessment SWOT = One Option • Increases Probability of High Quality Options • Proven Framework and Methodology • Comprehensive • Flexible • Strategic Perspective • Basis for Decision Making • Credibility WHY USE A STRUCTURED ASSESSMENT? NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

9. Structured Assessment SWOT Other Assessment Tools Scenario Planning Red Team Future Oriented Internal-External Outcome Focus Simulations War Gaming NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

10. Mission Stated Unstated Changed?

11. SWOT – Multiple Perspectives STAKEHOLDER PERSPECTIVES Strengths Weaknesses INTERNAL Opportunities Threats EXTERNAL NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

12. SWOT - Two Assessment Areas • INTERNAL VIEW • Focus is inside the organization or group • In context of the mission and strategy • What we do well; what needs improvement INTERNAL ENVIRONMENT Strengths Weaknesses Opportunities Threats NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

13. SWOT - Two Assessment Areas • EXTERNAL VIEW • Focus outside the group, the environment around it • Areas group does not have control but may influence • In context of the mission and strategy • What external factors (+,-) can affect the group’s ability to achieve its goals, mission? EXTERNAL ENVIRONMENT Opportunities Threats Strengths Weaknesses NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

14. Structured Assessment SWOT – Assessment Factors • Strengths (Internal) • Critical contributor to the mission • Our core competences • Performance on key measures • Trained people, high retention, morale • Group culture, values and cohesiveness • Effective processes and procedures • Resources, technology and equipment • Command climate • Organizational structure and policies Weaknesses Threats Opportunities NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

15. Structured Assessment SWOT – External Factors • Core Assessment Factors • Economic Conditions • Technology Shifts • Ext. Leadership Changes • Contrib. to Stakeholder • Resources • Demand for Expertise • Competition • Shifting Cultures • Operating Environment • Adversary Capability • Public Opinion Opportunities FACTORS Threats NWC/TSDM ASSESS – WHO AND WHERE ARE WE?

16. Application of SWOT Analysis ● Opportunity and Threats need to be prioritized and are the challenges and issues that you’ll address in your strategy ● Strengths will be applied and weaknesseswill be reversed to overcome your challenges and issues

17. Insight For a strategic leader, being able to open the mind to alternative perspectives marks the departure from achieving short-term results to achieving lasting effects. This is true whether you are removing the cause of the next conflict or introducing a market-changing product line (NWC Student quoted by DiBella in Images of Organizations) NWC/TSDM ASSESS – WHO AND WHERE ARE WE?